Eric Chang

工作内容： 1. 策划 Pitch：基于客户需求与市场调研，和 BD 团队制定创意方案，明确目标受众与传播渠道，保证有效传达客户信息及推广产品服务。 2. 制定预算与时间表：依照项目规模和要求，制定详细预算与时间表，确保按时且在预算内完成广告项目。 3. 组建主创团队：负责找寻和协调团队，包含广告策划、美术指导、三维导演等，确保创意符合客户需求并吸引受众。 4. 管理项目制作：把控制作各环节，如脚本撰写、拍摄、模型与动画制作、后期及音乐等，保障广告品质和创意实现。 Manage the project production: Control each link of the production, such as scriptwriting, shooting, model and animation production, post-production and music, etc., to ensure the quality and realization of the advertisement creativity. 5. 协调客户与团队：充当中间人，沟通协调双方需求，保证客户对广告成果满意。 Coordinate between the client and the team: Act as an intermediary, communicate and coordinate the demands of both sides to ensure the client's satisfaction with the advertising results. 6. 监控广告效果：跟踪投放，收集分析数据，反馈给客户并提改进建议，保证达成预期销售和品牌建设目标。 Monitor the advertising effect: Track the placement, collect and analyze data, feed back to the client and provide improvement suggestions to ensure the achievement of the expected sales and brand-building goals. 期间业绩： 作为项目负责人，带领团队完成多个重要项目，在数字化服务、裸眼 3D 影片和 AR 技术方面经验丰富。核心项目有复星集团法国巴黎豫园灯会数字化服务、Volvo 新车裸眼 3D 影片、Adidas Samba 裸眼 3D 影片、Realme 新机 CG 影片，还有百事中国数字藏品 CG 影片、安踏集团亚运会裸眼 3D&AR 影片等。注重实现目标和满足客户需求，合理控制预算，提供优质服务，展现专业和领导能力，成果显著。 During this period: As the project leader, I led the team to complete many important projects and have rich experience in digital services, naked-eye 3D films and AR technology. The core projects include the digital service of Yuyuan Lantern Festival in Paris, France of Fosun Group, the naked-eye 3D film of Volvo's new car, the naked-eye 3D film of Adidas Samba, the CG film of Realme's new machine, as well as the CG film of Pepsi China's digital collection, the naked-eye 3D & AR film of Anta Group for the Asian Games, etc. I focused on achieving the goals and meeting the customer demands, reasonably controlled the budget, provided high-quality services, demonstrated professional and leadership abilities, and achieved remarkable results.

工作内容： 策划 Pitch：基于客户需求和市场调研，联合 BD 团队制定创意方案，确定受众和传播途径，保障广告有效推广。 制定预算及时间表：按项目实际制定预算和时间表，确保按时、在预算内完工。 组建团队：负责找寻协调广告策划、美术指导等人员，保证创意契合需求。 管理制作：把控脚本、拍摄等环节，确保广告质量和创意实现。 协调关系：作为桥梁协调客户与团队，让客户满意。 监控效果：追踪投放，分析数据并反馈建议，达成预期目标。 期间业绩： 在常州规划馆、合肥网络安全周开幕影片等项目中表现出色，参与多个 3D 视频制作。 Work Contents: Plan the Pitch: Based on customer demands and market research, jointly formulate creative plans with the BD team, determine the audience and communication channels, and ensure effective advertisement promotion. Develop the budget and schedule: Formulate the budget and schedule according to the project reality to ensure completion on time and within the budget. Form the team: Be responsible for finding and coordinating personnel such as advertising planners and art directors to ensure the creativity meets the demands. Manage the production: Control links such as scripts and shooting to ensure the advertisement quality and creativity realization. Coordinate the relationship: Act as a bridge to coordinate the client and the team to make the client satisfied. Monitor the effect: Track the placement, analyze the data and give feedback and suggestions to achieve the expected goals. Performance During This Period: Performed well in projects such as the Changzhou Planning Exhibition Hall and the opening film of Hefei Cybersecurity Week, and participated in multiple 3D video productions.

工作内容: 1.负责TVC广告全流程统筹和管理工作 2.为代理商等提供最优解决方案 3.了解广告商业领域动态动向，精准匹配合适的导演等团队，并对项目方向负责 4.对项目全程监控，提供执行资源，保障成片质量 5.管理项目进度、控制项目成本与预算，保障供应商资源稳定 期间业绩: 作为监制参与3次pitch，完成梁朝伟-⻛云三国系列游戏视频制作、⻄⻔子-好洗成双系列视频制作。 Work Contents: Be responsible for the overall planning and management of the entire process of TVC advertisements. Provide the optimal solutions for agencies, etc. Understand the dynamics and trends in the advertising business field, accurately match the appropriate director and other teams, and be responsible for the project direction. Monitor the entire project process, provide execution resources, and ensure the quality of the finished films. Manage the project progress, control the project cost and budget, and ensure the stability of supplier resources. Performance During This Period: As a supervisor, participated in 3 pitches and completed the production of Tony Leung Chiu-wai - The Three Kingdoms series game videos and Siemens - Double Good Wash series videos.

工作内容: 1. 参与公司各阶段参与项目的评估。 2. 理解品牌的定位策略和创意的方案以帮助进一步制作brief给供应商 3. 前期组织资源配合方案的设计、提报 4. 依照项目规模和资源需求制作项目预算，并且选择适合的供应商团队或个人 5. 实施阶段跟踪各项进展情况，定期组织内外部讨论会议 6. 供应商管理及商务 7. 全流程监督，并随时做出调整 期间业绩: 我作为代理商制片，成功协助创意团队完成了多个重要项目。 在TVC 、KV制作、平面拍摄方面积累了丰富的经验。其中的一些核心项目包括: 海澜之家-暴雪联名系列、移动-咪咕善跑、惠氏启韵-女神节 系列、美加净- 酵米唤活、汤美星-守护母乳CG、海澜之家-父亲节系列等 。我注重实现项目目标和客户需求，并能合理控制预算，为客户提 供高质量的服务。通过 这些工作，我展示了自己的专业能力和团队领导能力，取得了可观的成果。 Work Contents: Participate in the evaluation of projects at various stages of the company. Understand the brand's positioning strategy and creative plan to help further prepare the brief for suppliers. Organize resources in the early stage to cooperate with the design and submission of the plan. Prepare the project budget according to the project scale and resource requirements, and select the appropriate supplier team or individual. Track the progress of various items during the implementation stage and regularly organize internal and external discussion meetings. Supplier management and business affairs. Supervise the entire process and make adjustments at any time. Performance During This Period: As an agency producer, I successfully assisted the creative team in completing several important projects. I have accumulated rich experience in TVC, KV production, and graphic shooting. Some of the core projects include: HLA - Blizzard Co-branded Series, China Mobile - Migu Run for Good, Wyeth Illuma - Goddess Day Series, MAXAM - Fermented Rice Revival, Tommee Tippee - Protect Breast Milk CG, HLA - Father's Day Series, etc. I focus on achieving project goals and customer needs, and can reasonably control the budget to provide high-quality services to customers. Through these works, I have demonstrated my professional ability and team leadership ability and achieved considerable results.