erick martines

Responsible for analysis and control of Trade and Marketing budgets, ROI/ROMI of investments, media budget, innovation business case. Responsible to implement new Decision Support structure

Responsible for management and coordination of financial analysis of strategic projects for HEINEKEN Brazil.

Responsible for construction, analysis and managerial report for HEINEKEN Brazil results. Direct support to Finance Vice-President on managerial analysis, managerial presentation to Brazilian Board and Americas Region. Coordination of quarterly forecast process and annual cycle for medium and long-term vision (3-10 years scenarios). Change management implementation to adequate HEINEKEN Brazil processes to headquarters’.

Responsible for Deodorants Category P&L to Brazil. Business Partner of Marketing team, managerial reports, planning and analysis of Advertising & Promotional expenses, Businesses Plans, forecasts, results analysis and strategic plans.

Responsible for consolidation and report of total Supply Chain Cost of Unilever Brazil. Support to SC Finance Director, SC Indirects budgeting and control, stocks control, write-off management and control, OCF and TWC management. Implementation and running of central planning structure of Product Cost for Unilever Brazil.

Support to Unilever Global Treasury based on Rotterdam, The Netherlands, to build the 2008 finance operational plan. Direct report to Global Treasury Director and direct support with Regional Treasury Directors, being the focal point to all countries where Unilever has operations.

Indaiatuba Factory Finance Controlling. Responsible for material costs, conversion cost, factory material losses, participation in cost reduction and innovation costing projects, definition of conversion cost split criteria, elaboration of Transfer Price for the factory items, Scorecards.

Supply Chain Financial & Information for Latin America Home and Personal Care, Foods and Ice Cream Divisions. Responsible for regional analysis of main SC KPIs (TWC, Capital Expenditure, Gross Capital Employed, Variance Analysis, SC Indirects), and “on site” support to Regional SC SVP and other SC senior management. Strong interaction with Latin America countries and London HQ in order to source and obtain financial data related to SC. Optimization of managerial reports (focus on timing and information quality and accuracy). Support to Oral Care Regional Team in innovation projects, cost reduction projects and other analysis, such as Oral Care regional transfer price list validation, analysis of sourcing projects. Implementation of Unilever Regional Capital Expenditure Approval system, bringing more agility to the process.

Program developed at Information Technology Directory (Strategic Planning Management). Responsible for generating budgetary visibilities to all IT Managers / Director and the responsible VP of IT.

Responsible for conversion cost, factory material waste, analysis and control of Capital Expenditure proposals. Business Partner of Supply Leader, supporting him at regional and global structures of benchmark, analysis to both Regional SC VPs for Personal Care and Ice Cream, managerial reports. Support Category Finance team in analysis of Product Cost of Valinhos’s categories.