Ericia Lim

Fractional CMO / Strategic Marketing Partner helping B2B founders and leadership teams sharpen positioning, strengthen GTM strategy, and build repeatable demand programs that drive measurable pipeline. Experience across B2B SaaS and tech-enabled services in APAC, with a strong bias toward outcomes (pipeline, CAC, velocity) over vanity metrics. Currently partnering with select B2B companies via Lime Marketing.

Accelerating growth across APAC by driving demand generation and deal acceleration through strategic partnerships with industry leaders like AWS, ServiceNow, Salesforce, and ISVs, as well as resellers. I leverage these collaborations to enhance customer value, foster joint successes, and boost profitability for our partners. Ultimately, contribute to the expansion and success of Genesys in the region.

Leading the Asia marketing team to drive pipeline growth and bookings through innovative strategies, including targeted digital campaigns and Account-Based Marketing (ABM) initiatives. Collaborates closely with internal stakeholders to align efforts and maximize impact. Consistently exceeding annual targets, we leverage creative marketing approaches to enhance customer engagement and optimize ROI.

Pioneered the Partner Marketing role in APAC, developing and implementing innovative programs and tools that were later adopted globally. Successfully drove regional growth through strategic partnerships, enhancing partner engagement and customer value. This foundational work established a model for future regional partner marketing initiatives.