Eric Hernandez

Working remotely is a priority for most professionals, especially in the wake of the pandemic. But can you imagine what it would be like if you could combine remote work with a four-day work week, instead of the traditional Monday to Friday structure that’s all too familiar for white-collar jobs?

Leads global brand strategy and integrated marketing communications for Indeed Flex, an AI-powered workforce marketplace operating across the U.S. and U.K.

Real estate investor and licensed Realtor providing select representation for buyers and sellers on an ad hoc basis, with a primary focus on personal real estate investments and strategic advisory support. Key Responsibilities & Focus Areas Represent buyers and sellers in select residential transactions, including primary homes, investment properties, and short-sale opportunities. Advise clients on pricing strategy, market positioning, and negotiation, drawing from hands-on investment experience. Analyze properties for cash flow, ROI, appreciation potential, and risk, supporting informed purchase and disposition decisions. Lead offer strategy, contract execution, and coordination with lenders, title companies, inspectors, and attorneys. Identify off-market and value-add opportunities through local market research and networking. Support sellers with go-to-market strategy, including pricing, listing prep, and buyer targeting. Manage personal real estate portfolio activity, including acquisitions, renovations, and long-term holds.

• In collaboration with leadership, create, implement, and measure the success of a comprehensive marketing plan that will enhance Rhythm’s position in the marketplace and drive business performance. • Translate brand strategy and marketing plans into actionable campaigns and programs through strong partnership with Media and Creative partners. • Lead the development, communication and execution of Marketing Playbooks for all high profile brand initiatives (annual big idea, product launches, seasonal initiatives), this includes working across channels (social, content, paid and PR) and across function (product, customer service). • Work across teams to help manage marketing / communications projects company-wide, including working with Project Managers to prioritize work and develop timelines. • Partner with internal and external creative teams by building briefs rooted in strategy and clear business objectives and by managing the process of gaining stakeholder alignment from the brief to creative reviews to final concepts. • Leverage consumer insights to drive actionable recommendations relative to brand and product positioning and messaging to ensure consistency within the brand and differentiation of the brand vs competitors. • Build, administer, evolve and monitor the application of brand guidelines and messaging across the Rhythm experience and communications. • Demonstrate a strategic view of our business and competition and act as a change agent to help build best in class marketing capabilities at Rhythm in this context.

Built and led marketing strategy from the ground up for a venture-backed green energy startup, helping scale Rhythm into the largest independent green energy company in Texas in under one year.

• Increased conversion rates from click-through to buying from less than 2% to upwards of 5% during peak holidays, by continuously testing and optimizing D2C ecommerce acquisition marketing campaigns. • Responsible for developing strategic integrated marketing campaigns across traditional and non-traditional channels including: SEM, PPC, SEO, Social, Online Radio and Video, Affiliates, TV, OOH, Print, Radio DJs, Store merchandising, and Influencers targeted at key shopper segments. • Built KPIs and goals across multiple brands, channels, and products and monitored performance via Google Analytics. • Drove $45MM in annual revenue for Sleep Experts that beat expectations despite a 20% reduction in retail stores through innovative sales promotional campaigns. • Led the creative development for a new Sleep Experts website that is user friendly and up to par with today’s website UX standards.

Led omnichannel acquisition and conversion strategy across four e-commerce brands simultaneously.

o Launched an e-commerce furniture store dedicated at curating mid-century modern furniture with over 2,200 unique products. o Grew to top 6% in traffic compared to other Shopify stores that launched the same week. o Successfully running at a 3% conversion rate compared to industry norms of 2%. o Optimized paid advertising on Facebook, Instagram, and Pinterest based on performance. o Managed Google suite of business products (AdWords, Google Merchant Center, and Google Analytics) and currently running SEM, display, and Google shopping ads. o Built a series of automated emails via MailChimp to follow consumers throughout their purchasing journey.

Founded and operated a DTC e-commerce furniture brand curating 2,200+ mid-century modern products.

- Led the entire marketing strategy and growth efforts for a new digital business, ValoraLife.com, a direct-to-consumer life insurance startup by setting and delivering on goals for the organization. - Built, developed, and scaled acquisition growth campaigns through a test and learn agenda- TV, Radio, Display, Email, CRM, Social, PPC, SEM, SEO, OOHO, Webinars, Digital Radio and Video, PR, Events, Influencers, Blog, and Website/UX. - Reduced cost of acquisition (COA) by over +400% year over year by improving targeting models based on data-driven insights and delivering qualified leads (MQLs) that improved conversion rates. - Accountable for business profits and losses and oversaw day-to-day business operations. - Led and coached a team of marketers: Social Media Manager, Copywriter, Graphic Designer, Communications Manager, and Community/Events Manager.

o Led agency partners to develop media campaigns that generated a growth rate of 8% month over month for Clamato. o Developed and optimized content to grow performance on: SEM, Social Media, TV, OOHO, and radio. o Accountable for creative agency relationship, negotiating SOWs, and staying under $2M marketing content budget. o Analyzed consumer research, in-market results, and digital data to develop an integrated mass media marketing campaign for Clamato, Canada Dry, and Dr Pepper.

Owner of ZOOMOS (2014-2015): Former owner of a retail store in Dallas that was locally sourced by 40+ artists, designers, and entrepreneurs, called ZOOMOS. A mural we painted on the side of our building "_+_=Love" is considered one of the most Instagramable walls in Dallas.

International Study Abroad: Fundação Getulio Vargas, São Paulo, Brazil | Universidad Pontificia Comillas ICADE, Madrid, Spain