
Eric Ermenault
Chief Commercial Officer (CCO) OUS @ Moon Surgical
About
With 20 years in medical device sales and marketing, I excel in leading diverse teams to overcome industry challenges, doubling workforce and revenue since 2018. My expertise spans financial management, strategic planning, and innovative problem-solving, with a proven track record in transforming healthcare system challenges into business opportunities. I've successfully managed cross-functional projects and engaged with international stakeholders, demonstrating exceptional adaptability in multicultural environments. My unique blend of sales acumen and marketing skills makes me ideal for collaborating with key opinion leaders and scientific societies, driving forward global business initiatives. Medical Device | MedTech | Life Sciences | Digital Health Robotic surgery | Surgical robotics Neurosurgery | Spine | General surgery (bariatric surgery, colorectal surgery, HPB surgery, Upper GI surgery) | Thoracic surgery | Urology | Gynecology | ENT | Minimal Invasive | Endoscopy | Open Surgery Capital Equipment | Robotics | Imaging | Implants | Disposables | Consumables | Service & Repair AI | Digital Patient Communication Tools General Management Sales and Marketing Leadership Business Unit Leadership P&L management Transformational Change Management Business Turnaround Go To Market strategy People Management (direct and indirect) Strategic Plans Short-Mid Term strategy must win strategies Annual and Quarterly Financial Business Plans Pricing Price Strategy Portfolio management Optimization Market Research Product Launches Portfolio conversion Product withdrawal Omnichannel Lead Generation Digital Marketing Customer Segmentation and Targeting Strategic Account Management - Remote Sales Key Opinion Leader Management Funnel Management Medical Education Team Restructuring Reorganization Team integration Sales force Effectiveness Territory Alignment Public Affairs Governmental Affairs Regulatory Affairs Reimbursement Clinical Project Management Matrix organisation High Performing Teams Creation Culture Turnaround Performance Management Talent Development Engagement Communication Mento Coach Inclusion and Diversity Sustainability MBA Chief Commercial Officer CCO Go-to-Market Strategy Revenue Growth Commercial Scaling Business Acceleration Commercial Excellence P&L Ownership Executive Leadership Board-level Reporting Cross-functional Leadership Startup Environment Scale-up Phase Hypergrowth From 0 to 1 / From 1 to Scale Market Entry Strategy International Expansion Building from Scratch Agile Organization Fast-paced Environment Resource-constrained Growth
France
Paris
Medical Device
C-Level Negotiation, Sustainability, Inclusion and Diversity, MBA, Talent Development, Performance Management, Matrix organisation, Reorganization, Team Restructuring, Key Opinion Leader Management, Strategic Account Management, Pricing, Price Strategy, Market Research, People Management, Go To Market strategy, Business Turnaround, Transformational Change Management, P&L management, Business Unit Leadership
Experience
Sales Director - France
Région de Paris, France
• Direct management of up to 6 managers and a team of 55 people. • Structured, built and scaled a team to adapt to growth dynamics in the business. • Developed a strong and extensive management skills set resulting in 7 people promoted into a management role. • Directed cross functional strategic projects involving different roles and positions in the company. • Discussed and negotiated high level contracts with hospital C-Level stakeholders from private and public hospital groups. Ex : 15 systems sold in APHP. Direct meeting with Nicolas Revel in July ‘23. • Management of the financial planning and performance - partial P&L responsibility • Results : 50 M€ revenue, >25% YoY growth. Consistent achievement. Sales have been doubled, such as the size of the team since 2018. EU Sales Director of the year 2019.
Sales Director - BeNeLux
Région de Bruxelles, Belgique
• Became manager of 2 sales managers (BeLux and NL). Multicultural management experience. • Restructured the sales organization to realign NL underperformance. • Results : region back on track with sales expectations.
Country Sales Manager Belgium - Luxembourg
Brussels Area, Belgium
• Managed a team of 7 members (7 sales representatives, 4 non-French-speaking reps). • Built and developed the clinical sales team within my region. • Developed and implemented clinical sales activities to achieve and exceed goals. • KOL management and coordination with national scientific societies. Opening of the EU hernia market. • High involvement in capital trade-out and incremental projects. • Results : twice EU Sales Manager of the year (2016 and 2017).
Clinical Sales Representative
Paris Area, France
• Key account manager in charge of the development of robotic programs. • Dealt with multi-specialty surgeons (GS, URO, THO, ENT, GYN) and C-Levels. • Developed and supported catalyst accounts. Opening of the biggest French THO center. • Results : in the 2014 Top 10 European Sales Rep ranking.

Marketing Manager
Boulogne-Billancourt Area, France
• Managed a team of 5 members (3 product managers, 1 communication officer, 1 assistant). • Assessed the market size potential by care area, segmented and developed a marketing/sales strategy. • Analyzed financial performance of segment/product ranges by region and recommended strategies. • Advised the Business Manager on strategic market orientations. • Implemented and tracked a 1,6 M$ marketing budget. • Direct reports to the local Business Manager and to the European Marketing Director.
Eric Ermenault's Contact Information
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