Eric Blevens

Director of Business Development @ TapResearch

About

As a former agency director and business owner, Eric brings Madison Avenue experience to the mobile gaming world. At DXagency he worked closely with brands like Toshiba and National Geographic. Later he ran [Word.], a website development shop serving iconic NYC companies, and later spent 5 years at HyprMX building new developer relationships and expanding brand ad revenue share. Now Director of Business Development at TapResearch, Eric continues to work with mobile gaming studios and app publishers to monetize through rewarded surveys and collect player insights. Outside of the office, Eric co-founded Resident Runners, a NYC-based running crew logging miles since 2013. The crew became sponsored by Under Armour and for 8 years merged campaigns shoots, race appearances, and product testing with the New York running community. You'll still catch him running around the streets of New York most early mornings and every Thursday night.

Country

United States

City

New York City Metropolitan Area

Industry

Computer Games

Skill

Business Development, Monetization, Account Management, Ad Monetization, Sales Outreach, Social Media, Marketing Strategy, Social Media Marketing, Digital Marketing, Public Relations, Digital Strategy, Relationship Marketing, Event Management, Advertising, Marketing, Event Planning, Email Marketing, Online Advertising, Facebook, Marketing Communications

Experience

Director of Business Development

TapResearch

2023-5 - Present · 3 yrs 5 mos

New York, New York, United States

Ambassador

Under Armour

2015-10 - 2023-12 · 8 yrs 3 mos

New York, New York, United States

Co-founded Resident Runners, the first running crew added to the Under Armour Running roster. As an ambassador, I support UA Running events, represent Under Armour through Resident Runners events and races, provide product testing and feedback, and participate in branded photo/video campaigns.