Eric Nelson

Datavations is the strategic intelligence partner to the $2.3T building materials industry. The company empowers manufacturers and distributors with the most granular, predictive SKU-level analytics in the industry—driving smarter, faster, more confident decisions across sales, supply chain, and pricing functions. Its AI-powered analytics solutions allow for the transformation of raw data into actionable strategies. Datavations is redefining performance intelligence for one of the world’s most complex product environments. With advanced machine learning and intuitive insights, Datavations empowers teams to optimize operations, grow revenue, and improve margins. Headquartered in New York, Datavations supports manufacturers, businesses, and distributors across North America.

Department lead for the Trade/Wholesale team overseeing strategy for advanced analytics, CRM, financial programs, and quoted business.

Spearheaded development of organization’s first embedded advanced analytics team with focus on growing share and profit in the eCommerce and brick-and-mortar channels at retailers including Amazon, Wayfair, Home Depot, Lowes as well as direct-to-consumer. Established analytics vision and roadmap, built a team of analysts, engineers, and data scientists, partnered with IS to stand up analytics tech stack including Azure Data Lake and Databricks, and delivered high value analytic insights leading to above market growth through deep understanding of market dynamics and consumer behaviors.

Managed team of data scientists in scoping, execution, and delivery of custom data science projects for the Kroger Grocery Department and consumer packaged good partners including Pepsico, Coca-Cola, Procter & Gamble, Unilever, Kraft, and many more. Restructured team to better align with departments across the business. Coached three direct-reporting managers in leadership, development, and day-to-day stewardship of junior talent. Received recognition for team leadership. Delivered over $3 million in alternative revenue to the business annually through commercialized analytics projects.

Led team of 3 data scientists in consulting and delivery of analytic projects for Kroger Personal Finance (KPF). Established and owned analytical plans for each sector within the KPF business including credit cards, debit cards, and gift cards. Developed and coached junior team members in the realms of project scoping, advanced analytic applications, data warehouse intricacies, and client interaction.

Designed and executed custom analytics projects for The Kroger Company, Coca-Cola, Nestle, and others

Designed and executed custom analytics projects for The Kroger Company, Coca-Cola, Nestle, and others. Completed ad hoc analyses and developed promotional insights to increase performance of in-store displays, weekly circulars, and temporary price reductions

Managed the relationship between dunnhumby and Kroger for the 33 categories under the Frozen and Dairy Team of the Grocery Department. Assisted Kroger Category Managers in using loyalty data to put the customer at the center of the assortment decision-making process. Led technical certification classes for groups of 20+ Kroger Category Managers and Sales Planners who were new to the dunnhumby suite of solutions

Completed promotional analyses and insights for teams across the Kroger business and managed the regular delivery of multiple promotion-focused solutions.Collaborated with analyst team to create a new Excel-based solution which saved the client 80+ hours of planning per year and introduced rich amounts of data to a process which was previously data-scarce. Created an entirely new variable for measuring and planning weekly circulars that increased circular performance by 9% by targeting more products to price sensitive households.

Identified key impact areas of the recession on grocery shopping behavior and recommended actions for Kroger to satisfy shifts in customer needs that occur in turbulent economic periods