Erica Smith

• Lead a high-volume, end-to-end production team, producing 250+ shoots and 2K+ deliverables annually for brands, artists, marketing, O&O properties and syndication partners. • Build data-driven, custom content programs for 30+ multimillion-dollar brand deals (e.g. HP, Cisco, State Farm, Cricket, Hilton) and 150+ top touring artists annually. • Spearhead and grow the content sponsorship business YoY, and accelerate volume of content RFP responses to 70+, leading process and creative strategy. • Guide a cross-functional team and oversee an agile operation, establishing collaborative processes, optimizing resources and minimizing budgets in alignment with multiple divisions. • Expand Setlist.fm's suite of products, co-creating new digital experiences and 600+ videos that garner millions of views for integration and sponsorship opportunities.

• Streamlined communication and workflows for a cross-functional team and in collaboration with several depts, overseeing thousands of projects and deliverables from creative to post. • Implemented project management and tracking tools, supervising deliverables, budgets (ranging from $10K-$2MM), timelines and metrics from beginning to end. • Led creative strategy and composed briefs for 60+ brands and 100+ artists. • Authored language for content-related DPMs, contracts and artist agreements, ensuring compliance throughout.

• Developed content products for the launch of a new-to-market Live Nation property. • Contributed to a range of copywriting tasks, including one-sheets, decks and video captions. • Analyzed trends and user behavior to inform creative strategy and integration opportunities. • Cultivated interdepartmental, contractor and vendor relationships, including a stringer network of 100+ concert photographers across the nation.

• Produced sweepstakes and interactive fan experiences, launching 2-3 programs quarterly. • Designed user flows, composed copy and conducted QA testing for end-to-end product and project management.

• Grew Live Nation’s social media audiences month-over-month, tracking against KPIs. • Created and published high-volume content output and cadence across platforms, including production of sweepstakes; 3 posts per platform daily and 1-2 sweeps monthly.

• Produced and launched 2-3 new national sweepstakes monthly for top touring artists. • Negotiated with internal and external partners to source prizing and amplify cross-promotional efforts.

• Produced campaign proposals in response to a large quantity of RFPs, composing decks and agreement forms for brands across verticals. • Researched and reported on brands, the competitive landscape and target consumer demographics.

• Led class instruction and enhanced the standardized curriculum with custom lessons for middle school students while enrolled in a LAUSD training program.

• Co-authored copy for the company website, digital properties and all marketing materials. • Introduced administrative processes and management tools for company-wide communication, budget and project tracking.