Erica Kangas

• Develop and oversee branding and marketing strategies for 7 brands • Lead team of 12; including marketing, creative, and photography resources • Create strategy for marketing initiatives for multi-channel campaigns: web, email, text, social, and print channels for B2B and B2C • Spearhead company initiatives with cross-functional teams in support of new tools and channels to drive sales including new ecommerce sites • Serve on Leadership Team

• Led marketing strategy for 2 brands • Implemented and managed marketing technology platforms and vendors • Streamlined project processes, project plans, and status meetings • Advised and supported leadership team

• Served on leadership team to develop and implement a new international loyalty program including building and growing a new team ($10M+) • Developed strong client relationships built on trust and results • Co-led implementation with hundreds of agency partners and clients to integrate program business and technical ecosystem • Managed all aspects of program including technology platforms, apps, data, email, reporting, analytics to support B2B and B2C channels • Led and launched promotional program ($5M+)

• Oversaw internal team, vendor, and technology platform that supported a large and successful customer loyalty program • Ensured thousands of B2B partners could offer and operationalize a customized version of this program to customers

• Supported Fortune 500 client in the auto industry • Delivered complex digital projects from concept through delivery • Developed well-designed targeted communications and promotions through websites and lifecyle email campaigns • Delivered reporting and insights to continually optimize program strategies • Managed 3 direct reports

• Supported Fortune 500 client in the car rental industry • Led internal resources to provide best-in-class solutions to our client resulting in customer loyalty and sales • Developed strong client relationships built on trust and results

• Oversaw team to ensure delivery of quality work on time and on budget for one of largest clients ($10M+) • Developed annual statement of work: scope, pricing, and resource plans • Forecasted and managed capacity and project assignments; presented to Exec. Leadership team monthly • Built and developed teams (hiring, training, development) • Managed 3-12 direct reports

• Provided project management, business analyst, and quality assurance services • Managed complex promotional and program website projects • Served on core team for company-wide initiative to evaluate roles and processes resulting in transformation of Account and Project Management teams • Collaborated with 2 cross-functional teams of 25+ including account, project management, creative, data, email, web development, and analytics resources

• Managed complex, dynamic email campaign programs on time and on budget • Collaborated with account, creative, tehcnical and data team members to support loyalty program marketing initiatives

• Assisted with email marketing strategies • Collaborated with cross-funcational departments • Provided and pulled audience segmentation files