Erica Liang

• Launched 15 frozen products during COVID-19 • Collaborated with local designers to develop logo, packaging, and brand image • Ran successful Kickstarter Campaign in 2018 that resulted in 150% of fundraising goal • Built e-commerce website and developed shipping logistics to allow for nationwide direct to consumer distribution • Conducted media events in San Francisco with 200+ attendees to promote brand awareness • Managed Instagram and Facebook accounts

• Established FiveStars loyalty program • Increased store operation efficacy by implementing SOPs and a Company Handbook for employees • Partnered with various third-party delivery platforms • Increased revenue by robust catering partnerships with corporations and private clients • Executed social media strategy to increase online viewership and awareness • Securing presence at cultural and food events • Managed customer feedback on Google and Yelp pages

• Maintained social media strategy that understands all aspects of the client business and integrated PR, promotional objectives, current news, and trends • Developed content strategy for social media posting on a regular basis • Created timely and engaging content optimized for platform usage and intended audience • Conceptualized engaging and professional designs that reflect client and their brand (Customize social media pages (ex. Facebook, Instagram, Google+), developed supporting offline collateral, created original content, etc) • Worked with teams to create a solid branding message • Responsible for the growth of the account’s social following • Managed multiple clients accounts across the same brand and different brands • Created monthly reports and proposed new initiatives and opportunities • Regular client correspondence including but not limited to status updates, creative reviews, opportunity proposals, strategic discussions

• Oversaw 24 field agencies covering 50+ US and Canadian markets and liaised with internal departments including international, media, creative and digital to ensure proper positioning of regional publicity and promotional activities • Facilitated publicity and promotional campaigns for all Fox Searchlight theatrical releases films, including Oscar nominated films such as 12 YEARS A SLAVE, THE GRAND BUDAPEST HOTEL, BIRDMAN, BROOKLYN, and JACKIE • Managed publicity appearance tours for talent and filmmakers and promotional efforts at film festivals, conventions, publicity tie-in and redcarpet events • Planned global press junkets in domestic markets and international territories • Canvassed regional press for interview interest and scheduling time accordingly with talent and filmmakers • Assisted in screening campaigns in their entirety by providing strategic direction to agency representatives, ensuring outreach is in accordance with studio goals, and sharing program summaries with executives and key filmmakers • Organized television satellite media tours and radio media tours for talent and filmmakers • Oversaw creative direction for promotional ads and execution for radio, print, television and grassroots media promotions • Administered the Fox Searchlight New York publicity internship program, including interviewing and hiring interns • Managed departmental budgets for all of the above events, programs and executions • Composed and circulated daily press breaks and weekly reviews to the studio and key filmmakers • Compiled and generated final reports at the end of each campaign for regional publicity and promotional activities

• Drafted/Polished national and local daily press-breaks and reviews to be sent out to film makers • Composed specific Talent itineraries for Academy Awards and other high-profile media events for a smooth procession • Processed vendor invoices into company database ensuring expedient handling of all reimbursements • Managed company screenings and responsibilities for the timely and organized reception of guests, press, and media agents • Substituted for Publicity Dept. President and V.P. assistants to handle phone calls, scheduling, and daily responsibilities • Orchestrated Talent arrivals at movie premieres and special screenings in coordination with directors and personal publicists • Administered and regulated company’s awards email to ensure responses to Academy and guild members • Assembled and responded to RSVPs for screenings to insure not to exceed theater limit

• Collaborated in the planning and execution of 40 weddings while working with budgets of $40,000+ to cater to as many as 400 attendees • Experienced in the integration of cross-cultural weddings through a unique cultural sensitivity and knowledge • Implemented a group communication system to facilitate smooth and updated communication during the event management process • Developed creative solutions to venue managers and catering managers that addressed a variety of problems • Spearheaded bridal shows as the lead coordinator that delivered successful results • Assisted in designing the company’s website to optimize the customer’s experience in attaining information and value • Promoted for company’s Bridal Show production by exercising keen marketing acumen to affect key prospects • Coached new assistants to efficiently manage set-up and take-down duties along with event itinerary

• Facilitated in the direction of programs that integrated the core four of ORL: Supporting Academic Mission, Creating Safe Environments, Promoting Responsible Citizenship, and Fostering Student Development Within Residential Community for a community of up to 2,000 students • Tour guide to new admits on Freshmen Admit Week as a mentor to their acceptance decisions and a smooth emergence at UCLA

• Elected student representative of Pasadena City College • Initialized 8 campus wide Student Services activities that reached out to 28,000+ students on campus with a limited budget of $25,000 •Advertised, Interviewed, appointed, and trained new committee members • Chaired Student Services Committee and distributed members’ duties, with the collaboration of college President • Surveyed students throughout campus and reported results back to College board for evaluation

• Presented orientation to new students and parents joining the ACI community. •Prepared materials requested by counselors and teachers. • Filed student exam scores and payments. • Graded papers and performed roll call.