Erica Tang

TankVolt is a new brand for African e-mobility market, providing end-to-end solution to help customers improve efficiency and safety.

My entrepreneurship journey, covering background, achievements, challenges and insights, unfolded as follows: Leveraging my B-end promotion experience and recognizing that B-end brands need C-end empowerment, I founded a party studio targeting the upcoming 10-year baby boom and retired elderly to practice C-end promotion and explore their needs. Since its launch, the studio has grown to 315 clients (with a 10% monthly growth), expanded services from single party events to diversified offerings, and raised customer satisfaction from 60% to 90%. When facing fierce competition and price wars, I solved the problems by optimizing experience/service and relying on "old customers referring new ones", and realized that service and experience rather than publicity or price determine repeat purchases. This venture enhanced my abilities in multiple aspects, and I plan to focus on market prediction, customer need tracking, brand building and team development for future growth.

My work delivered notable results across four key areas: For B-end product promotion, I selected premium industry exhibitions/summits to attend and hosted regular sales lectures and PR activities, securing over 200 prospective customers and boosting product exposure by 60% in two years. In C-end product promotion, I led Douyin-based online promotion by independently developing and executing publicity, traffic generation, and live streaming plans—within two months, the Douyin account grew from 0 to 10,000+ followers, with related videos gaining 200,000+ cumulative views and attracting ~2,000 monthly potential customer leads. Through media cooperation and brand promotion, I built long-term partnerships with 20+ mainstream industry media, doubling media coverage and improving the business division’s brand image by 40%. For customer brand value creation, I helped 6 customers build brand value by introducing intelligent trailers and providing efficient, safe, real-time in-transit monitoring transportation solutions, strengthening their brand soft power and aiding them in seizing market opportunities, gaining trust, and establishing a solid reputation.

My work delivered tangible results across five areas: For brand strategy, I developed detailed plans via in-depth research, positioning the brand as an "AI-powered intelligent driving expert" with a data technology focus—boosting target market awareness by 70% and securing over 100 million yuan in Series B1 financing on April 8, 2019. In market research, I conducted monthly studies (15 reports) and competitor analysis (e.g., Mobileye), supporting product optimization and strategy adjustments. For marketing execution, I organized 20+ exhibitions (900+ customers), 30+ speeches, and 5 events, winning 45 awards and doubling media exposure. In partner management, I built 50+ long-term partnerships (transportation/tech/government media, portals) and used PR releases to maintain visibility. For team management, I expanded the marketing team from 2 to 6, organized 36 trainings, and set up an assessment system—lifting efficiency by 60% and achieving 85%+ employee satisfaction.

My work focused on three core areas with tangible results: In product promotion, I planned East China online-offline marketing activities, provided KA client brand support, and developed promotion plans for small and micro products by integrating local resources. Three events in Yiwu, Wuxi and Jinan secured 81 signed clients, sold 2,153 devices, and boosted the products’ East China market share from 15% to 41%. In public relations & media maintenance, I expanded regional media partnerships (including dedicated line transportation media), enhancing the brand’s local visibility via strong ties with East China media. In industry information collection & data analysis, I gathered industry/competitor insights through multiple channels, shared updates regularly, and supported decision-making via cross-departmental collaboration (e.g., driving product optimization with the product team).

I oversaw the full marketing activity cycle: developed annual plans and schedules aligned with company strategy, sales targets, product features and customer groups; crafted invitation plans, designed themes, formats (e.g., product meetings), scales and budgets, and formulated comprehensive activity plans; organized execution, coordinated cross-departmental promotion, prepared materials and provided support, and managed post-event publicity; conducted reviews, analyzed data to assess effectiveness, optimized processes, adjusted plans and supported sales goals.