Erica Kay

As a passionate marketing and brand leader, I bring over 10 years of experience in marketing and branding. My background spans a range of consumer-facing sectors, including FMCG. I am currently focused on premium pet food and pet nutrition.I lead pet brand and marketing strategy at the market level, with responsibility for shaping direction, setting priorities, and driving sustainable growth. My work connects consumer insight, product strategy, and commercial objectives, from long-term strategy through to go-to-market execution.I work across Japan, South Korea, China, Hong Kong, Taiwan, Vietnam, Singapore and other parts of Asia, partnering closely with commercial, regulatory, and cross-functional stakeholders to build scalable and compliant growth across markets.My leadership approach centres on guiding teams, developing people, and creating the clarity needed for teams to perform with confidence. I believe strong leadership is about direction, trust, and enabling others to succeed.Focus areas & expertise• Regional brand & marketing leadership• Pet food portfolio strategy & product development• Market ownership & go-to-market leadership across Asia• Product innovation, NPD & lifecycle management• Pet nutrition education & distributor training• Market expansion & sustainable growth• Cross-functional and regulatory stakeholder leadershipLanguages spoken and written:English, Chinese, French————————————————————Always open to connecting with curious minds and exchanging ideas - feel free to reach out.📩 erica.ng1919@gmail.com