Erica Capanni

Developed and executed line plans and product strategies for Valentino Americas DOS and Outlets, identifying key market trends and growth opportunities into future seasons. Oversaw the Buying team across all aspects of product management and buying: including seasonal performance reviews, market buys, end of season liquidation strategies, new product launches, in store visual merchandising, and new store openings. Created product strategies and decks for new category launches and delivered comprehensive product trainings to the store staff. Partnered with cross functional leaders to optimize forecasting, inventory levels and OTB. Collaborated with Marketing to execute local initiatives. Conducted regular competitive analysis to track trends, assess pricing opportunities and identifying assortment gaps to drive future growth.

Defined master orders and buying strategy guidelines by region to ensure a balanced global product mix and key assortment alignment. Provided strategic inputs to Retail Planning to support OTB planning and category level sales forecasting. Monitored buying activities during sales campaign and reviewed Franchisee/Major wholesale clients’ orders for optimal product mix and quantities. Analyzed sell-in and sell-out performance recommending reorders and transfers maximize product opportunities. Maintained optimal inventory levels and assortments, overseeing deliveries, shipping/receiving and warehousing to minimize stockouts while maximizing inventory turns. Partnered with Visual Merchandising to ensure windows and in-store presentations aligned with corporate guidelines. Managed geo pricing and defined regional pricing strategy to drive profitability. Implemented the seasonal markdown list to optimize margin and inventory sell-through.

Defined collection structures based on in depth analysis of product offer and market trends to optimize assortment strategy. Established retail pricing strategies to achieve targeted mark-ups and revenue goals. Delivered weekly, monthly, and seasonal performance analyses to support strategic and operational decisions. Reviewed and identified best sellers, coordinating reorders and product flow with Regions to maximize sales volume. Identified underperforming styles and recommended consolidation and markdown strategies to protect margins and optimize inventory. Presented trend analyses and business opportunities to senior management to influence future collection and merchandising decisions.

Created seasonal line plans to develop the optimal product mix for new collections, collaborating with the design team to ensure balanced assortments and managing showroom sample ordering and tracking. Defined retail price lists for each product to meet targeted mark-up and revenue goals. Delivered weekly, monthly, and seasonal performance analyses on sell-in and sell-out sales for Dolce&Gabbana accessories collections, providing actionable insights to support merchandising and buying strategies.

Conducted sell-in and sell-out analysis, managed master data, and defined pricing strategies to align with revenue and margin goals. Performed market and competitor analysis on product and price positioning across multiple markets to inform strategic decisions. Prepared sales campaigns, creating reports, presentations, and buying tools to support buyers in assortment planning and decision-making.

Developed pricing strategies that optimize sales and margin. Evaluated competitors and marketplace dynamics to develop pricing strategy recommendations. Tracked key business metrics: sales, share and margins, to evaluate and refine pricing strategies.