Eric Zhong

• Led end-to-end design for a SaaS, B2B AI-enhanced event management and ticketing platform. • Delivered MVP prototypes in 4 months within an agile workflow and improved them through iterative usability testing. • Conducted 10 user interviews, synthesised qualitative insights, and translated findings into intuitive, scalable product features. • Partnered closely with engineers and other stakeholders to support implementation and streamline handoff using a structured design system.

• Rapidly prototyped a mobile-first property search tool and collaborated with developers to deliver and test a new customer-facing service. • Established the first design system, creating responsive layouts for mobile, tablet, and web. • Iteratively improved the information architecture and facilitated stakeholder workshops to align priorities under tight deadlines.

• Designed a web and mobile platform that connects users with freelance tradespeople, ensuring a seamless end-to-end experience. • Conducted user research including affinity mapping, persona development, card sorting, and user flow creation to define user needs and behaviours. • Validated design decisions through A/B testing, leading to strong usability feedback from testers. • Delivered key features such as a transparent review and rating system to build trust and support user decision-making.

• Responsible for all of the visual and content design across digital platforms including website, posters, social media etc. • Deployed and tested ads as part of a growth strategy, using insights to inform design decisions—achieving a 2% monthly increase in conversions. • Collaborated with marketers to develop cross-channel marketing strategies. • Created Instagram content and in-store promotional materials, increasing customer conversions by 3%.

• Managed and optimised Shopify operations, ensuring a consistent brand experience across product listings, promotions, and CRO improvements. • Led research and competitive analysis to define onboarding strategy and refresh visual identity, increasing site traffic by 32% and revenue by 18%. • Presented brand strategy to investors, securing funding and supporting a product launch of 50,000 units. • Facilitated workshops with PMs and senior stakeholders to align on product and brand direction. • Oversaw end-to-end order management, including fulfilment, shipping, returns, refunds and designed promotional and event email campaigns to support sales and engagement.

• Helped with the production of a project for Loie Hollowell, ensuring high-quality art prints were produced within the required timeframe. • Worked on print checking, printmaking, and preparation in a high-pressure, high-standard team environment, contributing to the successful production of prints for several artists.

• Organised an online campaign to stop the increase in tuition fees for international students, leading to an investigation by the university management team. • Coordinated efforts to update the university's online library resources, creating a comprehensive list of inaccessible websites, which was handed over to the library management team. • Created and distributed questionnaires to collect students' opinions across different colleges and courses, gathering over 50 responses, which highlighted several issues that were subsequently discussed with the university management team.

• Helped a-level students to build their own portfolio and teach them how to complete a project.

• Designed flyers and develop a constant visual style for the official instagram account.

• Had a piece of work shown in the public exhibition, The Lunar New Year. • Maintained and shared portfolios of artistic work to demonstrate styles, interests and abilities with potential customers. • Established and maintained productive, professional working relationships to promote beneficial project results.

· Individually built a web app focused on connecting users to home design/maintenance experts, researched and prototyped for a vocabulary education app. · Learnt how to use the common tools for UX designers such as Sketch, Figma, Marvel, Adobe XD and InVision