Eric Willis

Brand P&Ls, product development (renovation and innovation), consumer communication, COEs (media, promotions, analytics), sports and partnership marketing, corporate brand.

Responsible for P&L and leading Marketing, Finance, Manufacturing, and Technical Applications/R&D for the Golden Products division.

Responsible for leading Market Activation, Shopper Marketing, Category Leadership and developing the Strategic Revenue Management function.

Responsible for leading Portfolio Development, Shopper Marketing and Category Leadership.

Led Fancy Feast and Cat Chow, the largest brands within their segments in the U.S. market. Responsibilities included managing day-to-day business operations as well as setting the long term product development and communication strategies for both brands while achieving shipment, market share, and profit growth.

Led multiple brand teams with responsibility for all aspects of the businesses listed below. October 2013 - March 2016: Led the Purina ONE brand team, achieving double digit revenue growth and significant market share gains. March 2016 - January 2017: Led the Fancy Feast brand team, achieving shipment and share growth on the largest wet cat food brand in the U.S. market. January 2017 - July 2017: Responsible for leading the Fancy Feast and Cat Chow brands.

Led a team responsible for all aspects of three large pet snacks brands (Beggin', Busy and T-Bonz), including development of consumer communication and product innovation and renovation strategies.

Led a team responsible for all aspects of the Beggin’ Strips brand. Developed a new product innovation and go-to-market strategy for the brand that resulted in enhanced partnerships with strategic retail accounts. Achieved a CAGR of 8% from 2008 to 2012, surpassing the category average and resulting in share growth.

Led the development and execution of the product innovation and renovation strategy for Friskies Dry Cat Food. Led the development and execution of the digital strategy for the Friskies brand.

Led development and execution of all promotional plans for Friskies, a brand with annual sales of $1B. Developed and executed plans in support of strategic retail partnerships, including merchandising units and custom packaging for retailers such as Wal-Mart, Target, PetSmart, Petco, Sam’s Club and Kroger.

Analyzed all aspects of Nestlé Purina’s business at Target including sales, share, pricing, profit, competitive trends and trade spending. Provided team with business building opportunities based upon analysis. Worked with Target to develop highly-optimized shelf sets based upon sales and profit data.

Led and developed a team of 6 Order & Revenue Management Analysts. Consistently achieved all Order Management, Accounts Receivable, Invoice Management & Inventory/Turn goals.

Managed all aspects of the customer order lifecycle including Order Management, Accounts Receivable, Invoice Management and Inventory Management.