Eric Steiner, MFA

• Manages the full-cycle production of creative static and video content, ensuring high-quality deliverables for platforms like Meta, Google Ads, TikTok, Reddit, and Snapchat. • Optimizes landing page performance for mobile apps through A/B testing of videos, images, and copy, improving conversion rates and user engagement. • Conducts market research to identify industry trends and opportunities, including utilizing AI technologies to enhance creative workflows, boost asset quality, and increase efficiency. • Analyzes creative performance and provides data-backed recommendations for future content. • Pitches concepts and strategic campaign proposals to clients and key stakeholders • Leads focus groups to gather valuable consumer insights and refine strategies. • Organizes digital assets to streamline creative campaigns and support team productivity

• Develops and conceptualizes high-performing user acquisition (UA) ads, including video, banner, and trailer assets, for gaming, tech, and entertainment companies. • Collaborates with stakeholders and production teams to streamline workflows, ensuring efficient communication and on-time delivery of all creative assets. • Leads ASO A/B testing, analyzing results, and proposing new creative concepts based on performance insights. • Analyzes creative performance metrics to make data-driven recommendations for future campaigns and content strategy. • Presents and pitches creative campaign ideas to internal and external stakeholders, aligning creative strategy with business objectives. • Researches creative trends, audience behavior, and competitor activity to inform ideation and maintain a cutting-edge creative strategy.

• Developed compelling and innovative content across multiple platforms, including blogs, emails, advertisements, newsletters, videos, and websites. • Delivered high-quality copy that engaged audiences and supported marketing objectives.

• Managed a team of freelance copywriters and graphic designers to efficiently navigate a high-volume ad creative pipeline. • Collaborated with startups and established brands to develop and execute effective crowdfunding strategies. • Contributed to successful crowdfunding campaigns, facilitating the raising of millions in funding.

• Crafted compelling and creative copy for emails, websites, and social media, driving engagement and brand awareness. • Managed and maintained attendee and prospect databases, ensuring seamless communication and targeted outreach. • Leveraged customer data to create personalized marketing campaigns that enhanced user engagement and conversion rates. • Developed innovative marketing strategies and promotional campaigns, identifying new ways to attract and retain audiences. • Conducted audience research to uncover new market opportunities and refine targeting strategies. • Curated and organized content assets, including slides and videos, to support marketing initiatives and maintain a comprehensive content library. • Acted as a key liaison between department heads, facilitating collaboration and ensuring alignment on marketing initiatives. • Designed visually appealing marketing assets, enhancing campaign effectiveness across digital platforms. • Published and managed monthly newsletters, crafting engaging content to keep alumni and non-alumni informed and engaged.

• Produced, edited, and published engaging articles for the company blog, driving traffic and brand visibility. • Developed and refined marketing copy for clients, ensuring messaging aligned with brand voice and objectives. • Recruited, hired, and managed freelance writers, providing editorial direction and maintaining content quality. • Oversaw company social media channels, creating and scheduling content to enhance engagement and audience growth. • Supported marketing campaigns, contributing to strategy, content creation, and execution to drive business goals.

• Wrote and edited compelling copy for promotional marketing materials, enhancing brand messaging and audience engagement. • Coded and designed HTML emails, ensuring visually appealing and responsive communication with subscribers. • Produced and published a monthly newsletter reaching over 16,000 physicians, delivering valuable industry insights. • Developed mobile apps for medical conferences, streamlining event engagement and attendee experience. • Designed print and digital advertisements, creating visually striking assets for marketing campaigns. • Wrote engaging scripts for commercials, driving brand awareness and audience connection. • Managed company social media channels, growing audience engagement and brand presence across platforms. • Negotiated strategic trade agreements with conferences and organizations, fostering beneficial partnerships. • Analyzed website traffic and performance, compiling detailed reports to inform marketing strategies.

• Engaged and educated consumers on Nintendo games and hardware, enhancing their gaming experience. • Managed merchandise displays and maintained the sales floor, ensuring an exciting and organized shopping environment. • Facilitated launch events and interactive experiences, coordinating lines and activities to create memorable moments for fans.

• Researched trending pop culture topics to develop engaging and relevant content. • Curated and sourced B-roll footage to enhance video storytelling and production quality. • Wrote concise, engaging, and informative scripts tailored for web audiences.