Eric Reichwein, MBA
Senior Vice President Commercial @ Carepoint Pharmacy
About
I’m a strategic sales and business development executive with deep expertise in patient access, market access, and specialty pharmacy. I thrive at the intersection of healthcare innovation and operational execution, working with pharmaceutical manufacturers, payers, providers, and pharmacies to develop solutions that drive growth, streamline delivery, and improve outcomes. What sets me apart is my ability to lead with data, build trust across C-suites, and deliver results through collaboration. Whether I’m scaling business development strategies, coaching high-performing teams, or spearheading complex proposals, I’m energized by the opportunity to make a lasting impact in healthcare.
United States
Greater Orlando
Pharmaceuticals
Specialty Pharmacy, Health Plans, Data-Driven Insights, Sales Leadership, Presentation Skills, Healthcare commercialization, Strategic Partnerships, Cross-functional Collaborations, Salesforce.com, Strategic Prospecting, Sales Pipeline Development, RFP Generation, Data-driven Decision Making, Sales Coaching, Patient Access, Business Development, Leadership, Pharmacy, Executive Visibility, Long-term Customer Relationships
Experience

Executive Director Business Development - Patient Support & Affordability Services
Winter Garden, Florida, United States
• Generated over 100 new client engagements and earned the 2024 Best Hunter Award by building a proprietary research process leveraging technology, investor decks, and clinical data to deliver highly customized outreach to pharmaceutical manufacturers • Leads and coaches a high-performing business development team, 2Xing efficiency and driving over 100% growth in meeting bookings through mentorship, onboarding, role play, and internal stakeholder navigation • Consistently generating $40-$50M+ pipeline across 110 strategic accounts in rare and complex specialty drug markets, targeting pipeline assets and rescue opportunities with a repeatable, consultative sales strategy • Orchestrated the full lifecycle of high-value proposals up to $20M+ by integrating technology, clinical services, and vetted third-party vendors into tailored patient support programs for pharma partners • Developed and executed go-to-market strategies for biosimilars and gene therapies, leveraging market intelligence and competitive insights to identify gaps, lead vendor partnerships, and win strategic RFPs • Drove 100+ meetings YTD and booked 30+ pre-set conference meetings by scaling a research-driven prospecting model, outperforming historical benchmarks and setting a new company standard • Streamlined internal execution by aligning cross-functional incentives, optimizing workflows across VP and SVP collaborators, and reducing friction between operational and sales teams • Differentiated UBC in a saturated market of 15-25 vendors by blending competitive intelligence, commercialization insights, and expertise across payer, provider, pharmacy, and pharmaceutical manufacturers, driving best-in-class patient support programs • Delivers weekly growth calls and monthly business updates to 60+ senior leaders and C-suite executives, aligning pipeline activity, strategy, and business development performance with organizational goals

Sr Account Director - Pharma Account Management & Business Development
• Oversees a $300M book of business in the rare disease neuro space, partnering to optimize operations and implement efficiency programs, driving operational excellence by conducting quarterly business reviews (QBRs), short- and long-term data analysis, and SWOT analyses for growth opportunities and strategic success, resulting in improved delivery, conversion rates, and client satisfaction, elevating struggling accounts from the bottom third to the top of the network • Leverages strategic relationships with pharmaceutical manufacturers, specialty pharmacy, and specialty distribution companies to drive collaboration, enhance business partnerships, and optimize product offerings, while fostering cross-functional collaboration to streamline processes • Secured exclusive contracts with renowned institutions including large government entities, driving notable 10-15% surge in sales for a recently launched and clinically superior product in rare sleep disorder space • Fosters strategic partnerships with GM/C-suite leaders at pharmaceutical manufacturers, expanding data services, increasing discounts, and amplifying prescription volume through enhanced services, effectively leveraging manufacturer collaborations for pharmacy growth • Consistently achieved a remarkable 100% renewal rate while securing top-tier positions in multiple programs, showcasing a strong track record of client retention and program excellence, strengthening client relationships through proactive responsiveness, exceptional service, and diligent follow-up • Mentors a diverse cohort of 4 individuals while actively seeking mentorship from industry experts across sectors, fostering a collaborative and high-performance work environment and professional growth • Provides support in a cross-functional matrixed environment among supply chain, operations, logistics, marketing and product management teams, resulting in streamlined patient escalations, successful KPI achievement, and enhanced collaboration

Sr Account Executive - Prime Division
• Directed strategic relationship development in new division, cultivating key partnerships among major clients affecting 6M+ lives, training all representatives, creating SOPs, collaborating with cross-functional teams, leading to improved productivity and optimized performance • Implemented a 3-year, multi-million-dollar deal by establishing the largest PBM client in company history, leading 7 implementation waves including the inaugural onboarding of several large Blues Health Plans across the southeastern US, including project planning and road mapping and creating robust firewalls to seamlessly execute onboarding • Key stakeholder in Salesforce buildout for new division, defining requirements, leading SOP development, training dozens of AEs, AMs, and Directors, customizing Salesforce for optimal performance, contributing to succession and workforce planning • Led client segmentation and strategy project, creating tools for AEs to prioritize opportunities, drive growth, and enhance engagement, including phase 2 implementation for upsell identification and strategic planning, fostering optimal client and employee engagement

Sr Account Executive - Direct Health Plans
• Developed strategic relationships with pharmacy and health plans with 75k to over 2M members, addressing specialty pharmacy needs, focusing on maximizing sales opportunities and upselling within market limitations across therapeutic categories • Won the 2020 Presidents Club Award by achieving over 300% to plan, including exceeding gross margin upsell targets by 619% with a 99% prescription retention rate, driving Rx volume, optimizing AR recovery, and maintaining profitable contracts with positive EBITDA • Drove P&L growth for 12 regional health plans by integrating services, establishing networks and collaborative relationships, expanding business in creative ways via medical and/or pharmacy in alternate therapies, and capitalizing on upselling opportunities across business lines • Partner with cross-functional clinical and non-clinical teams to develop unique strategic plans for clients, including financial analysis, growth opportunities, service expectations, contract renewals/negotiations, and account management, demonstrating strategic ownership

Sr Account Executive - Physician Engagement
Florida, United States
• Strategically managed diverse portfolio of specialty drugs calling on Florida’s health systems and physician practices, totaling 800 prescribers, driving patient-centered care, adherence, drug optimization, insurance navigation, and process improvements • Optimized territory by targeting high-potential prescribers, building strong relationships, and utilizing data-driven metrics to strategically focus on the top 20% of accounts, resulting in effective nurturing and strategic planning • Exceeded Q1 2020 targets in neurology (126% to target) and RA&I (130% to target), securing 1st place in the President's Club, with a focus on client-facing initiatives, strategic relationship-building, and generating quality leads for new patient acquisition • Achieved quarter over quarter admissions growth (Q219 to Q319) of 107% in multiple sclerosis and 22% in inflammatory conditions • Participated in a rare disease pilot program for Type 2 Tyrosinemia, collaborating with pediatric endocrinologists to deliver specialized client care, optimize clinical models, and engage stakeholders for successful patient outcomes • Developed and implemented a highly effective QPR (Quarterly Practice Review) template and process adopted department-wide, boosting revenue and physician engagement, driving digital adoption (physician portal) and increased Rx pull-through in key physician offices

Account Executive/Account Manager
• Oversaw 200+ key employer groups ($45M margin), delivering cost-effective solutions, mitigating opioid risks, enhancing patient safety, providing exceptional service and cutting-edge technology to small, mid, and large organizations • Collaborated with Mercer, Aon-Hewitt, Brown & Brown, Gallagher, and Willis Towers Watson on new business initiatives, actively participating in finalist meetings alongside the sales teams to deliver compelling presentations • Pioneered and implemented an innovative account management team-based model, adopted organization-wide 3 years later, improving client service, productivity, efficiency, and engagement across sales and account management teams • Won multiple awards including 2018 Keystone Award Winner for exceptional sales, teamwork, and leadership, 2018 Platinum Award Winner for top 10% of 300+ account executives, surpassing in-year up-sell margin goals by over 300%, and 2018 Outstanding Presenter Award for recognition as 1 of top 5 presenters at the annual sales meeting, outperforming 500+ account executives, and 2017 Employee of the Month • Exceeded 2018 future year margin up-sells target by 110.8%, selling over 460 solutions and generating $750k+ in margin through effective relationship building and presentations while achieving a 97.2% client retention rate in scripts, exceeding 94.1% with 100+ contract renewals, earning highest team scorecard rating • Conducted impactful QBRs with clients, engaging in strategic conversations to drive performance improvement, identify growth opportunities, and conduct thorough SWOT analyses for enhanced collaboration and success • Navigated complex sales cycles, engaging stakeholders and cross-functional teams to develop cost-effective strategies that increase client utilization and satisfaction for HR departments, C-level executives, and TPAs • Launched and led the Culture Club for remote team members, cultivating a connected, collaborative, and engaged remote team
General Manager
Orlando, Florida Area
• Headed operations leadership for 15 locations, 80 employees, driving $15M in annual revenue by overseeing end-to-end business functions including supply chain, merchandising, and multi-million-dollar payroll budget, while implementing SOPs, and implementing succession planning

Operations Manager
Whistling Pines Foliage, Inc.
Umatilla, FL
• Directed multi-million-dollar wholesale operations and a 30-member team, leading expansion from 2 to 4 locations, implementing the company’s first-ever inventory and crop scheduling system to reduce losses by 12% and increase sales by 18% within one year
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