Eric Ober

Vice President, Integrated Marketing @ Live Nation Entertainment

About

As a senior multi-platform marketing leader, I possess a history of developing programs and platforms that lead to achieving sales and net profit goals. I have experience across diverse industries, including music and entertainment, and have established profitable partnerships with leading companies. I have developed and implemented strategic plans and designed creative concepts to maximize and achieve organizational goals. I provide high-impact solutions to meet business objectives and drive significant gains in revenue. I can leverage market data and insights to enhance audience engagement and develop inspiring proposals to win business across several key brand categories. I have proven my skills as a proactive leader and have motivated and supported my direct reports to align business goals with tangible outcomes. Areas of Expertise: • Integrated Marketing • Enterprise/B2B Marketing • Digital/Social Marketing • Experiential Marketing • Business Development • Revenue Growth • Entertainment Marketing • Strategic Planning & Analysis • Concept Creation • Project Management • Team Training & Leadership

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Integrated Marketing, Strategic Partnerships, Entertainment, Music, Budget Management, Sponsorship, Promoting, Social Media Marketing, Marketing Strategy, Advertising, Digital Marketing, New Business Development, Experiential Marketing, Event Management, Event Marketing, Event Planning, Promotions, Account Management, Strategic Planning, Advertising Sales

Experience

Vice President, Integrated Marketing

Live Nation Entertainment

2014-1 - Present · 12 yrs 9 mos

Greater New York City Area

Perceive and develop integrated B2B/B2C partnerships leveraging company's portfolio of artist, venue, and festival assets into compelling experiential platforms for prospective/current consumer brands and partners. Determine brand/consumer insights to ensure best-in-class consumer and advertiser experiences while acting as a Strategic Lead with national sales and account management teams.