eric miklo

Execute and assist in the development and completion of General Motors Local Marketing Associations & FCA US LLC Business Center retail campaigns. - Execute and assist in the development and production of retail marketing campaigns that consist of Direct Mail, Email/Digital Marketing, Social Media, TV, Event Sites & Interactive elements for both General Motors & FCA US LLC on a Tier I & Tier II level. - Work in accordance with our General Motors & creative teams on ensuring that the latest GM Advertising Standards & Guidelines are being followed and executed correctly. - Assist in the development of new turn-key retail campaigns for our Tier I & Tier II, FCA US LLC & General Motors sales teams to sell.

* Manage the Graphic Artist, Client Service Representatives & department interns ensuring the clients advertising campaigns are delivered in an accurate and timely fashion. * Interview, hire and implement the training for the Art & Client Service departments. * Set up and work with new and current printers/vendors on a daily basis ensuring our clients mailers are on schedule for their upcoming campaign/promotion. * Implement processes and procedures ensuring efficiency and accuracy for both new and established products. * Coach employees daily on different tasks and products, further improving their knowledge of our products and systems with the goals or increasing their efficiency and productivity. * Monitor and re-assign the workflow of jobs throughout the company with the goal of maximizing efficiency in each department.

* Coordinated the production of new advertising campaigns for our Direct Mail Sales Campaigns consisted of direct mail, radio, television and point-of-purchase materials. * Executed the roll-outs of the new products so our sales team had access to the new campaigns. * Assisted the Marketing Coordinator with internal/external marketing campaigns. * Created training schedules and manuals for our new sales hires, as well as the Client Services team.

* Directly supervised 4 full-time specialty shop managers accounting for almost half of the stores yearly sales. * Reviewed and approved orders for specialty shop managers that I directly managed, as well as those of other assistant managers when necessary. * Managed the stores inventory on a weekly basis keeping us within our monthly inventory goals. * Worked with suppliers in forecasting of orders and followed up with the delivery of our merchandise. * Worked with store manager/3 other assistant managers/specialty shop managers to determine mark-up and mark-down percentages on merchandise. * Interviewed, hired, and organized the scheduled training of new associates. * Managed the training of full-time and part-time employees improving their product/specialty shop knowledge to further grow and develop their personal sales. * Wrote schedules for the full-time and part-time sales staff. * Created presentations designed to teach our full-time associates more about the company business, store and company goals.

Sold & coordinated advertising campaigns to automotive clients on a Tier 3 level in the West Texas Region. - Work with the Client Services, Graphic Design & Data Services teams to ensure the clients advertising is completed correctly and in a timely fashion while meeting the clients expectations. - Communicate with current and potential clients to showcase features, advantages, and benefits of key products.