Eric Maher
Digital Content Manager @ The Land Development Agency
About
At Global Payments, my expertise in fintech communication helps drive the creation of strategic content on our products and service that captures the intricacies of digital payments for BOIPA, EVO UK and Global Payment UK. My role extends to nurturing relationships through public relations, ensuring that our brand's message resonates across Ireland and the United Kingdom. Leveraging merchant insights and current trends, we ensure we are meeting our customers needs and enhancing our brand reputation across both markets 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 My journey over the last 2.5 years has been marked by a commitment to strategic planning and operational communication that addresses the needs of both our staff, merchants and partners. Drawing upon my content and communications campaign experience and product marketing skills, I've contributed to thought leadership initiatives, positioning our C-suite executives at the forefront of industry discourse. We've cultivated engaging narratives that drive engagement and foster a robust digital presence.
Ireland
Dublin
Public Relations & Communications
Copywriting, Web Content Writing, User Experience (UX), Social Media Communications, End-to-End Project Management, Marketing Campaigns, Market Research, Content Strategy, Internal Communications, Teamwork, Research, Microsoft Office, Time Management, Journalism, Teaching English as a Second Language, Reliability, Group Presentations, Organisational Skills, Computer Literate, Humanities
Experience

Communications and Content Marketing Executive
Dublin, County Dublin, Ireland
Communications and countent specialist at EVO Payments UK (acquired by Global Payments) & BOI Payment Acceptance with responsibilities covering two juristictions - Ireland & The United Kingdom. Responsibilities Planning: Preparing quarterly and bi-annual content and communications initiatives. Content: Creating engaging content on digital payments that aligns with our traditional and digital media campaigns. PR: Leveraging trends, merchant insights and data to gain media attention across print, online and radio. Operational: Communicating change, issues and updates and to merchants and staff. Thought leadership: Working with C-suite leaders to create content and opportunities to position BOIPA / EVO as a market leader. Surveys: Creating and utilising surveys to gain insights and feedback from merchants, partners and staff. Partners: Supporting teams and management maintain positive relationships with our technology-enabled and banking partners through case studies, newsletters, eDMs etc. Social media management: developing brand guidelines and collateral for social media platforms. Internal: Ensuring groups are aware of upcoming comms and create collateral to ensure teams feel part of the business' culture and values. SEO: Using SEO best practices to ensure optimal delivery from organic content campaigns. Highlights: PR campaigns: National and regional cover of 2022 & 2023 Business Insights surveys Branding: Aligning and refining brand guidelines to support content, internal comms and social media campaigns. Regulatory campaigns: Engaged UK audience on upcoming changes within the market due to new regulatory rules (Consumer Duty, PSR guidelines etc.) Thought leadership: Media opportunities gained for our general manager in Ireland to speak about Ireland's changing payment landscape.

Founder: Business Development and Communications / Content Lead
Rural Vagabonds - Cafe and eCommerce shop
County Laois, Ireland
Rural Vagabonds is a chain of stationary and mobile cafés, as well as an ecommerce shop, specialising in B2B corporate coffee sales. The stationary cafe has operated in Laois since 2021, with its mobile counterpart servicing the surrounding midlands area

Communications & Capability Advisor
Wellington & Wairarapa, New Zealand
Responsible for managing the delivery of training and development projects for Ministry of Justice staff with a key focus on stakeholder management and driving projects to time and specification. Project development and Management: Managing the design and deployment of new solutions based on business requirements. Undertaking training needs analysis and setting objectives with measurable solutions Providing capability advice and work collaboratively with the Solutions team to provide recommendations for solutions that stick Coordinating the input of subject matter experts (SMEs) for content development and quality assurance. Manage post implementation review Providing feedback and updates on progress. Working with the Learning and Development Analyst to manage the process of evaluating the effectiveness of solutions and presenting evaluation data. Relationship Management and Engagement: Fostering and maintaining effective internal and external working relationships to ensure projects smoothly. Acting as a trusted advisor by the business unit based on knowledge and ability to deliver. Contributing to a positive team culture that enables the high performance of the immediate team and organisation. Actively promote the Ministry’s purpose, strategy, vision and values to colleague's and business units.

Communications Advisor
Wellington & Wairarapa, New Zealand
Part of the communications and stakeholder engagement team on the Mt Messenger Bypass Project, a major infrastructure project in Taranaki. The Project involves New Zealand's leading organisations forming an alliance to ensure the optimal route is designed, approved and constructed. Communications & Administration: Content: Writing webpage information. Preparing reports. Copywriting, proofreading and formatting documents, Creating awareness raising collateral and event materials. Preparing PowerPoint presentations and briefing notes for management. Preparing and publishing external newsletters. Setting up and editing internal newsletters (MailChimp). Media: Assisting with drafting media releases. Monitoring media coverage of the project’s progression. Stakeholder database management: Setting up, managing and reporting on a database of key stakeholders and the project’s interaction with them. Training and overseeing colleagues use of the database. Project administration: Liaising with internal and external organisations to ensure standards. Creating report templates. Monitoring document control. Engagement: Media: Following Transport Agency's guidelines for media enquries. Public: Drafting correspondences. Setting up meetings. Answering and recording queries. Maintaining strong relationships. Internal: Participating in Transport Agency meetings. Part of the project's’s culture club. Helped create Company Charter to reflect our KPIs. Projects & Events: Community Project: Prepared a school's project involving schools around Taranaki and project experts Video: Commissioned videos to be made about the project. Update on route options: Helped prepare update meetings and activities for key stakeholders affected by the project, such as iwi and environmental groups. Resource consents events: Organised events to ensure members of the public are aware to make their application before the consenting process ends.

Communications Officer and Content Creator
Macro House, Green Street, Dublin 7
Interned as a communications officer and content creator at Irish Environmental Network, an organisation made up of 30 Irish Environmental NGOs representing a broad range of environmental issues. Communications & Administration: Content: Sourcing, researching, writing articles and editing our blog, Green News. Preparing content and formatting fortnightly newsletters. Creating advertising material and similar collateral to promote events. Media: Drafting press releases and monitoring exposure. Software tools and new media: Managing social media platforms and website. Monitoring e-newsletter. Planning and Internal communications: Taking part in weekly meetings. Preparing reports and presentations for management. Reported on member groups events and campaigns. Administration: Assisting administration manager. Recording and interpreting data. Engagement: Media: Liaising with the media and maintaining positive relationships. Public: Answering and recording queries from the public. Working with with private organisations, public institutions and politicians on environmental issues. Event management. Internal: Presenting to board members and internal groups. Helped plan and promote members campaigns and events. Projects & Events: People4Soil campaign: Created and implemented an action plan. Identified and researched target audiences; set measurable targets; brainstormed ideas; liaised with European counterparts; created awareness raising content; organised events to promote the cause and gained celebrity endorsement. www.people4soil.eu Environmental Pillar's "Right to Know. Right to Act. Know your Rights as a European Citizen" initiative. Promoted and arranged talks with European politicians to connect with the Irish electorate. Biodiversity Week. Sourced funding for our core groups. Brainstormed activities to attract national exposure. Assisted communities organizing events. Promoted and managed events.

Senior English Language Teacher
31 Dame Street, Dublin 2.
Employed as an English language teacher at a busy and successful Dublin school. Responsibilities: Planning and teaching: Preparing lessons and schemes, using suitable material, for clients in an easy to understand manner. Tailoring and facilitating content successfully on areas outside my field of expertise in a professional and timely manner. Structuring lessons clearly and comprehensively on various platforms and through different means to meet client demands. Implementing lesson plans. Software tools and new media: Using and encouraging the use of the school's e-learning platform and other online tools inside and outside the classroom. Preparing social media campaigns Communications & Administration: Working with the marketing sector to form achievable, tangible and successful campaigns. Reporting on individual student's progress and writing references. Engagement. Liaising with clients on their progress and expectations and dealing with specialist clients on the school’s behalf. Maintaining strong and lasting relationships. Projects & Events: Action research: Heavily involved in an action research group, identifying how material, techniques and approaches can be implemented and improved. Professional Development: Prepared and presented well-received lectures to colleagues which addressed on-going issues. Consultancy: Acted as a consultant on the structure, content and layout of an English language student’s book by proofreading the document, giving feedback and recommending changes where necessary. Events: Organised social outings such as the annual summer party and charity table quizzes. Achievements: Ability and professional progression had been continually noted during annual appraisals. Given ringing endorsements from clients of varying business related backgrounds. Received high praise for dealing with groups of students preparing for exams. Schemes and plans, along with their successful implementation, have consistently received commendation.

Clerical Marker and Exam Invigilator
Dublin 2
Worked as an exam supervisor and clerical marker for Internationally recognized English language exam. Responsibilities: Overseeing the smooth running of the examinations. Assisting the registration, monitoring and support of test candidates.Instructing students on examination procedures and layout before exam Ensuring students obey correct procedures during examinations Carefully scrutinizing examination papers to an excellent standard

Administrative Assistant
Dublin 2
Worked as administrative assistant at CMI in addition to my role at CES, Dublin. Responsibilities: Ensuring classrooms and equipment are fit for purpose Ensuring lecturers needs are met and that they are sufficiently informed of any sudden changes Liaising with students and making sure their queries are answered Making sure that staff, students and equipment is secure

Customer Assistant
Portlaoise
Spent over five years as a member of the Tesco Ireland team during my time studying at University. Responsibilities included: Answering any customer queries in a professional and friendly manner. Ensuring that the shop is ordered and organised properly, acting as a checkout assistant when necessary. Replenishing stock. Maintaining the shop's back-stores, working with management and other customer assistants to complete projects and events efficiently and on-time.
Education

Business and Entrepreneurial Studies
Creative and Cultural entrepreneurship is defined by those who practice it; the mindsets that drive them, the principles they employ to accomplish their work, and the impact that work has on the wider community. Trinity College Dublin's postgraduate certificate (Level 9) in Creative & Cultural Entrepreneurship develops these skills anf helps learners harness their potential.

Public Relations, Marketing, Advertising, Sales
All modules had a practical focus on how each area works and functions, while also providing additional insights into future developments. This programme introduced the areas of marketing, advertising, sales & public relations enabling me to understand the tools and enhanced my studies in the marketing and communications area. It provided students with a foundation for the analysis of each of the four modules within organisations’ decision making processes, the internal and external influences affecting the communications strategy of an organisation and the role of information in the mix. Skills attained: Use digital components and social media effectively. Ability to copyright clear and targeted messages; press releases; proposals; action plans; presentations. Leadership skills Sales Management Brand building and targeted advertising Prepare a marketing strategy Researching tactics Crisis management and negotiation strategies

Anglo- Irish Literature and Drama.
Anglo-Irish Literature and Drama critically examines the distinctive tradition of Irish writing in English in its range and diversity, extending over centuries of dynamic and renowned literary representation towards the vitality of Irish literature emerging today. The programme’s learning environment comprises small-group seminars and one-to-one thesis supervision.Class work by students involves discovering, comparing, contrasting and developing positions on issues that arise in the seminar course. Skills attained Expert knowledge of Anglo-Irish Literature and Drama Working as part of a successful and ambitious team. Showing initiative. Organisation skills. Microsoft Office skills Setting targets and reaching deadlines. Researching skills. Presentation skills. Planning and drafting extensive documents. Editing and an eye for detail. Thesis: Sir William Wilde: An Accidental Revivalist
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