Eric Lim

• Managed a portfolio of 13 venues in NSW with a combined annual turnover exceeding $60 million in revenue, including Pritchards Hotel, Greenhouse Tavern, Ocean Beach Hotel and Summer Hill Hotel. • Coach and led venues in implementation of routines and processes to maximise operational efficiency and guest interaction, and to adopt a customer-first approach. • Drive commercial performance using Power Bi (Tableau) and analytics tools to optimise business effectiveness. • Fostered collaborative and strong working relationships with key internal and external partners to identify operational challenges and created solutions to improve the customer experience. • Actively demonstrated safety leadership and ensured workplace health and safety requirements were understood and adhered to by teams. • Accountable for achievement of sustainable financial, business and operational objectives within the venue portfolios. • Effectively implemented venue business plans, including holding key date events and driving positive revenue growth with effective cost control. • Ensured venues fully complied with all statutory legislation, accreditations and workplace policies such as liquor licensing, gaming legislation, industrial awards, food safety programs, smoking and OHS regulations and trade practices.

• Venues managed were Pritchards Hotel (2012–15), Ettamogah Hotel (2015–20/2021–23) and Ranch Hotel (2020–21). • Key achievements included: o consistently achieved positive financial growth in venues; o ALH (NSW) Manager of the Year in 2014–15 and 2016–17; o Top 4 Venue in AHA NSW Gaming (Pritchards Hotel). • Managed appropriate budgets, implemented cost controls and effectively analysed performance results, financial reports and labour cost control. • Responsible for business development, implementation of business strategies, project managing new ventures, development of house operational procedures, talent management and succession planning. • Ensured venues complied with relevant statutes and industry regulations. • Partnered with the ALH Group’s marketing team to develop new initiatives.

• Responsible for the day-to-day operations of Ettamogah Hotel, including staff supervision and rostering, conducting stock take and maintaining par level inventory, payroll management (Time-Teq). • Commercial responsibility of food and bar revenue. • Responsible for development of hotel’s social media presence. • Assisted in functions coordination and the operation of other chain hotels as required.

• Coordinate resources and efforts for strengthening the liquor accord network • Identify emerging trends, risks and issues across NSW • Discuss and promote resources and education initiatives that develop and support liquor accord groups to implement harm minimisation strategies • Identify and develop relevant governance tools that support liquor accord groups to function effectively • Encourage liquor accord groups to implement and adopt strategies that are proven to be effective in addressing local issues • Foster collaboration between committee members to assist in the support provided to the liquor accord network.

• Responsible for the development of product strategies and formulation of marketing plans. • Managed advertising activities for optimal exposure across various media channels. • Developed business plans to enhance and optimise revenue opportunities. • Regularly reviewed and analysed the market and competitor activities. • Conceptualised and commercialised the company’s brand positioning. • Mentored staff in day-to-day activities as well as on business strategies. • Built and maintained a web presence for the company.

• Supervised all Front Office department staff, training and operational activities to ensure that they are within the hotel’s standard practices. • Facilitated Front Desk meetings and resolved customer issues and was escalation point for all customer enquiries and complaints. • Responsible for conducting half yearly performance reviews for all Front Office team. • In the absence of the Front Office Manager, reviewed and monitored budgets and costing. • Performed internal audits on operating procedures to ensure compliance with hotel’s policies and procedures.

• Responsible for the day-to-day operations of the hotel in the absence of the licensee. • Responsible for supervision of staff and rostering. • Managed stock levels including ordering and rotation. • Created and managed the hotel’s web presence. • Assisted in the operation of other chain hotels where required. • Organised the following events for the hotel: - Prince of Wales Hospital Charity Night, 2006; - “Ardijah” Sydney Concert, 2006; - Inter-hotel Golf Tournament, 2006 & 2007.