Eric Blasco Ruiz

I’ve spent years on the side where execution truly matters: revenue growth, sales leadership, P&L, teams, and real decisions. That experience shaped a clear conviction: most commercial strategies fail not because of lack of vision, but because execution and adoption are never properly built.Today, I lead Stratum, a boutique commercial transformation firm focused on closing the gap between strategy and results. I work with CEOs and executive teams when: -Strategy is clear, but execution is inconsistent. -Sales performance depends on a few heroes instead of a system. -Growth stalls, pipelines are unreliable, or forecasts don’t hold. -Change is defined, but not adopted or sustained.How we approach transformation: -Executive-level diagnosis and real priority setting. -Go-to-market and commercial operating system design. -Hands-on implementation, not just recommendations. -Adoption assurance through cadence, governance, and enablement.What we deliver: -A focused 90-day execution roadmap with quick wins. -Playbooks and standards embedded into daily operations. -Commercial management routines that drive accountability. -Capability transfer so the organization owns the system.If your organization needs strategy to actually execute, not just present well, it’s worth a conversation.CTA: Send me a direct message and let’s explore whether Stratum is the right execution partner for you.