Eric A.

Managing Director @ Drive MP

About

Embracing more than sixteen years in the online and mobile advertising industry, I have worked extensively with and for brand and performance driven advertisers and publishers. With significant contributions to the sales, yield optimization, user acquisition, business development spaces, I am a respected leader and advisor who cultivates a productive, creative, and positive work environment. Leveraging experience in both demand and supply advertising, I have initiated hugely successful profit generating strategies, grown sales divisions from the ground up, and built profitable, lasting business with key executives and stakeholders. Extensive knowledge and experience in yield optimization and user acquisition strategies (Mobile App installs, Per Sale, Lead Gen). Expertise includes but is not limited to: Sales, Account Management, Media Buying, Demand-Side Platform (DSP), Real Time Media Buying (RTB), Audience Targeting, Segmentation and Optimization.

Country

United States

City

Santa Monica

Industry

Marketing & Advertising

Skill

Online Advertising, Mobile Marketing, Advertising, Mobile Devices, Mobile Advertising, Online Marketing, Affiliate Marketing, Digital Marketing, SEM, Sales, Account Management, Media Buying, Business Development, Performance Management, E-commerce, Self s, Pay Per Click (PPC), Mobile Tracking Technology, Web Tracking, Conversion Optimization

Experience

Managing Director

Drive MP

2023-1 - Present · 3 yrs 9 mos

United States

Managing Director

Lead Cactus

2018-4 - Present · 8 yrs 6 mos

Solar, Home Improvement (Roofing, Windows, Bath/Shower), Insurance (Auto and Health). Real-time leads and warm transfer marketplace.

Founder

Launchad

2016-10 - Present · 10 yrs

Los Angeles

LaunchAd: We offer a consultative approach to deliver actual results. Utilizing nearly two decades worth of expert level knowledge in digital media buying, sales and technology. We help solve your digital media problems. We simplify the digital process from start to finish. Think of us as your IN-HOUSE DIGITAL MARKETING TEAM!

Founder

CPAMob

2010 - 2016-1 · 6 yrs

Conducting cost-per-install driven initiatives for Mobile App focused marketing with an expert-level knowledge of demand-side technologies, paid advertising platforms, and mobile tracking software. Tech Skills: Mobile App-Tracking, Voluum, Hasoffers, Cake, Facebook, Google/Admob, Inmobi, Mmedia, Go2Mobi, Decisive, Pocketmath, Airpush, SiteScout, and more

CEO

Traffic Venue

2001-3 - 2010-2 · 9 yrs

Founder and CEO of performance-based ad network which generated millions of dollars of revenue every year at a profitable margin. Platforms used: DirectTrack, Linktrust, Zedo, Hitcents, Right Media

Vice President of Sales

Fandom Inc

2000 - 2001 · 1 yr

Santa Monica

Trusted to manage branded ad sales, custom site integrations, and sponsorships for well-funded dot com company to increase the overall sales of Fandom Inc. Platform used: DoubleClick