Eric Aoun

Senior Category Manager @ toters delivery

About

Experienced FMCG Brand/Category Manager with a strong track record of managing brand portfolios and category operations across the Middle East and Gulf regions. Skilled in driving brand growth and profitability through strategic initiatives, sales forecasting, and pricing strategies. Proficient in supplier relationship management and cross-functional collaboration to optimize product assortments and enhance market presence.

Country

Lebanon

City

Beirut

Industry

Wine & Spirits

Skill

Retail Category Management, Start-up Leadership, Branding, Product Launch, Brand Performance, Brand Management, Brand Development, Public Relations, Partner Relationship Management, Business Analysis, Financial Analysis, Negotiation, Retail Sales, Teamwork, Problem Solving, Event Management, Analytical Skills, Marketing Strategy, Competitive Analysis, Market Analysis

Experience

Senior Category Manager

toters delivery

2025-9 - Present · 1 yr 1 mo

Beirut

• Own and manage Alcohol & Tobacco categories across Spirits, Wines, Tobacco, Cigars, and IQOS. • Work closely with local and international suppliers on pricing, trade terms, and new listings. • Lead portfolio optimization, including delisting, new SKU launches, and assortment planning. • Execute promotional calendars, bundles, and thematic campaigns aligned with seasonality. • Optimize in-app merchandising, visibility, and navigation to improve shopper conversion. • Monitor category performance, stock levels, and availability in collaboration with operations and supply chain.

Brand Manager

EAM | Ets Antoine Massoud

2023-11 - 2025-9 · 1 yr 11 mos

Beirut, Beirut Governorate, Lebanon

• Developed and executed brand plans for a diverse spirits portfolio. • Liaised with local and international suppliers to place orders and launch new SKUs. • Managed retail and F&B events, tastings, and masterclasses. • Analyzed market trends and managed 3,000+ SKUs, including pricing strategies. • Monitored category performance and coordinated marketing activities across social media channels

Managing Partner

Spoon management

2023-5 - 2024-6 · 1 yr 2 mos

Beirut, Beirut Governorate, Lebanon

• Conceptualized and launched a successful resto-bar. • Managed business development, including location and menu creation. • Fostered partnerships with suppliers and created a vibrant atmosphere.

Senior Category Specialist

Napco National

2022-4 - 2023-5 · 1 yr 2 mos

Jeddah, Makkah, Saudi Arabia

• Managed three feminine care brands in the FMCG sector., achieving 117%. • Repositioned "Freshdays" brand to gain market share in Qatar. • Coordinated trade marketing initiatives and promotional campaigns. • Developed account-specific plans to enhance brand visibility and revenue. • Oversaw category management with a focus on sales optimization, promotions, and distribution strategies.