Erdem Çınar

Senior Vice President Specialty & Primary Care Southeast (META) & International Region and GM Turkey @ Recordati

About

Global pharmaceutical executive (15+ years) building, scaling, and transforming businesses across emerging and established markets. At Recordati (since 2022), I currently serve as Senior Vice President, Specialty & Primary Care (SPC) Southeast (META: Middle East, Africa, Türkiye) & International Region, and General Manager Türkiye (Turkey), with full P&L responsibility for a €350M+ business and 1,000+ colleagues across commercial and enabling functions. I serve as a member of Recordati’s Global Specialty & Primary Care Leadership Team. I lead portfolio and launch execution across Oncology, Urology, Cardiovascular, Diabetes, and Gastroenterology, with a track record of launching multiple medicines and expanding access into 10+ new markets. I have scaled Türkiye into one of Recordati’s fastest-growing affiliates, while improving profitability and operating efficiency. My core strengths sit at the intersection of value creation and complexity: portfolio shaping, market access & pricing, launch excellence, and selective business development (in-licensing, co-marketing, partnerships). I’m known for combining strategic clarity with disciplined execution, building high-performance, high-integrity cultures, and developing leaders in multi-country (EU and META) environments. Previously, I served as General Manager, Emerging Markets at Pfizer, held progressive commercial and business development leadership roles at Bayer (including Head of Marketing), and started my career in strategy consulting at BCG. I also serve as a Board Member (Board of Discipline) at the Pharmaceutical Manufacturers Association of Türkiye (İEİS). Recognitions include Great Place to Work (2024, 2025) and the Respect for People Award (2025). My long-term focus is enterprise-level leadership: building resilient organizations, shaping portfolios for sustainable growth, strengthening access and affordability, and delivering patient impact with strong governance and ethics. Internationally mobile; experienced operating across Europe, META, and multi-country environments.

Country

Türkiye

City

Istanbul

Industry

Pharmaceuticals

Skill

Experience

Senior Vice President Specialty & Primary Care Southeast (META) & International Region and GM Turkey

Recordati

2025-10 - Present · 11 mos

Full P&L responsibility for a €350M+ business and 1,000+ colleagues across commercial and enabling functions, spanning META (Middle East, Africa, Türkiye) and International markets. • Delivered above-market growth, restructured go-to-market, while improving operating efficiency. • Lead portfolio and launch execution across Oncology, Urology, Cardiovascular, Diabetes, and Gastroenterology. • Delivered multiple launches and expanded patient access into 10+ new markets. • Drive growth through market access and pricing strategy across diverse reimbursement environments, balancing access, affordability, and sustainability. • Advanced selective business development (in-licensing, co-marketing, partnerships) to strengthen the portfolio and accelerate growth. • Built a high-performance, high-integrity culture and leadership bench; recognized with Great Place to Work (2024, 2025) and the Respect for People Award (2025). • Partner closely with Group leadership on portfolio priorities, launch sequencing, and performance management across markets.

Vice President SPC Southeast & International Region and General Manager Turkey

Recordati

2023 - 2025-10 · 2 yrs

Türkiye

• Built a people‑oriented, high-performance culture; strengthened leadership bench; employer brand outcomes (GPTW / people award). • Led Oncology + Cardiovascular launches in Turkey; built launch readiness discipline across cross‑functional teams. • Expanded access and growth through distributor markets (10+ new/expanded) and stronger distributor governance. • Strengthened market access & pricing strategy across reimbursement environments (access + affordability + sustainability trade-offs). • Built the roadmap for the next wave of growth with an increasingly partnership/BD-driven pipeline (in‑licensing, co‑marketing, partnerships).

VP SPC Southeast Region & GM Turkey

Recordati

2022 - 2023 · 1 yr

• Took over scope and built the execution cadence: portfolio priorities, governance, forecast rigor, performance management. • Set the foundations for scale: talent upgrades, culture expectations, and launch/access capabilities. • Rightsized the organization and redesigned the operating model / go‑to‑market to improve efficiency while sustaining growth.

Board Member - Board of Discipline - Pharmaceutical Manufacturers Association of Türkiye (İEİS)

İlaç Endüstrisi İşverenler Sendikası (İEİS)/Pharmaceutical Manufacturers Association of Türkiye

2024 - Present · 2 yrs

Türkiye

Contributing to industry governance, policy dialogue, and sustainable access to medicines.

General Manager Emerging Markets

Pfizer

2017 - 2022 · 5 yrs

France

P&L leader for Pfizer’s Emerging Markets, overseeing Greece, Cyprus, Israel and the multi-country export/distributor portfolio (France cluster); member of the France Emerging Markets EMEA Commercial Leadership Team, driving new market entry and cross-functional governance across Legal/Compliance, Regulatory, Quality, Finance, and Operations.