Erdem ATALI

I lead international commercial growth across diverse markets, combining strategic thinking with hands-on execution.With nearly 17 years of experience across FMCG, cosmetics, and lifestyle industries, I have led end-to-end commercial operations across both international and domestic markets.Managing multi-region business spanning Europe, the Americas, the Middle East, CIS, Africa, and Asia, I have built and scaled distributor networks, developed new markets, and strengthened existing operations to deliver sustainable growth.I have led end-to-end commercial operations with full P&L responsibility, overseeing business volumes exceeding $60M and leading cross-functional teams of up to 10 people across sales and operations. My experience covers both branded portfolios and private label business, across multiple channels including B2B, B2C, and D2C.Beyond execution, I have shaped commercial structures, pricing strategies, and market expansion models in close collaboration with executive boards and senior leadership, contributing to strategic planning and decision-making.Particularly strong in structuring scalable business models, aligning partners and internal teams, and turning complex market dynamics into profitable and sustainable growth.Currently engaged in international commercial projects, I remain selective in taking on strategic opportunities and advisory roles where I can contribute to sustainable global growth.