Eppie Lau

Handled P&L ownership, business strategy, and multi-channel operations across retail, e-commerce, and marketing, while scaling a collaborative, high-performance team culture. Strategic Growth: Delivered uninterrupted YoY business growth from 2019 through 2025 by optimizing budgets and cutting operational losses. Retail & Digital Expansion: Spearheaded full retail store build-outs, negotiated commercial leases, and developed international frameworks to support global e-commerce scaling. Operational Excellence: Built and deployed company-wide retail SOPs, optimized website UX/UI, and engineered audit-ready inventory controls across all warehouses. Brand Visibility: Directed full-spectrum marketing, PR, and 360° digital campaigns, utilizing strategic KOL and influencer partnerships to drive customer acquisition.

Managed a team across US & HK to cover all special projects ranging from branding, event activations, collaboration projects and new business products at Hypebeast. Projects include: - Hypebae 3 Year Anniversary Event (NY) - Hypebeast x Medicom Be@rbrick - Hypebae x Reebok Sneaker Collab - Hypebeast x Fender Collaboration - HYPB/FRGMT Collaboration

Hypefest | Project Manager - managed the weekend long inaugural offline event of Hypebeast - oversaw entire event management, production, logistics, budget & creative.

Internal Management & Operations • Workflow Optimization: Audited team workflows and collaborated with Legal & HR to implement efficiency-driven action points. • Performance Tracking: Facilitated company-wide KPI setting and management performance reviews. • Executive Operations: Managed scheduling, strategic agendas, and key communications for CEO Investor Relations • Investor Reporting: Compiled and distributed monthly reports highlighting key business metrics and updates. • Due Diligence (DD): Coordinated DD processes, managed data rooms, executed NDAs, and fielded investor inquiries. HR & Talent Acquisition • End-to-End HR: Supported team structuring, job descriptions, onboarding, and offboarding processes. • Talent Screening: Led first-round screening for critical leadership roles (e.g., Head of Product, China Country Manager, Senior Designer) before CEO recommendation.

UnLtd Hong Kong is a global affilate of UnLtd UK, the leading provider of support to social entrepreneurs in the UK and offers the largest such network in the world. • Provide holistic support to the UnLtd awardees, ranging from copy writing, pitch development & script writing, business model assessment, strategy & growth; • Host workshops for capacity building ranging from team building, volunteer management, information systems management, branding & marketing; • Organize pitch nights for UnLtd Hong Kong; • Create and put together Newsletter EDMs

Tri-Sector Workshop • Organized content, budget and logistics for Good Lab's flagship Tri-Sector programme, bringing together 40 leaders of the government, social, and business sector for a 2 day interactive workshop • Devised workshop curriculum and led co-creation workshops to foster Tri-Sector Collaboration Social Lab in Sham Shui Po - August 2015 • Conducted initial research & drafted proposal to host first ever Social Lab in HK; • Curated, developed content & logistical rundown of 7 day Lab Sprint (40+ Participants) & Open Classes (200+ Open Class) Make A Difference Forum - Jan 2016 • Selected, trained and successfully deployed 70 volunteers over 2 month period to support the 3 day Make A Difference Forum (1000+ attendees) Professional Advisers Network - October 2015 • Recruited 7 advisers with different professional backgrounds to collaborate & build an exclusive Advisers Network for one on one pro-bono consulting with our start ups & UnLtd awardees; TedxWanchai Salon on Rethinking Philanthropy- March 2015 • Planned and provided all logistics & operations for a joint TedxWanchai Salon (sold out/ 150+ ) HK Jam - November 2014 • Single-handedly organized entire conference on practical skill sets in Social Entrepreneurship (sold out/ 300+)

• Achieved a €12,000 Rosa Luxemburg grant to implement a project in partnership with the Eritrean Women’s Center for refugee women in Israel, developing writing skills through research and writing grant proposals; • Produced and created 4 informational leaflets and brochures detailing the achievements and work of Kav LaOved for both outreach programs and upcoming donor trips; • Compiled fiscal reports for grants received from New Israel Fund, UNHCR, and Christian Aid

• Worked with 8 American- Israeli PR professionals on international communications team at the 5 Annual Israeli Presidential Conference • Authored 2 official press releases for ‘Facing Tomorrow 2013: The 5th Annual Israeli Presidential Conference’ • Maintained day to day tasks for clients- managed clipbooks and social media tracking; compiled monthly activity reports; created pitches for clients and updated media lists employing Cision • Created 30+ briefing documents for clients to use on media tours • Produced analytical profiles on reporters detailing specializations; researched recent articles and important issues of interest to discuss at upcoming interviews

• Worked on developing ties between Israel & Asia • Gained in depth understanding of the Israeli Start Up Ecosystem • Built valuable connections within Israeli Start Up networks

• Established, designed and decorated library in a school in rural China • Catalogued books and set up library system • Educated students on how to run and use library • Created events to promote reading as a way of self-education

United World Colleges (or UWC) is an education movement comprising 15 international schools and colleges, national committees in more than 140 countries, and a series of short educational programmes. Students are selected from around the globe based on their merit and potential. The mission of the UWC movement and of the school is to "make education a force to unite people, nations and cultures for peace and a sustainable future". The college follows the International Baccalaureate curriculum, covering the final year of high school and a pre-university year for up to 100 students a year hailing from nearly 90 countries.