Edward Joseph (Chito) Inza-Cruz

Chito is an accomplished operations and product executive with over 20 years of experience in the financial services and fintech industry, leading cross-functional teams and delivering innovative solutions that drive growth and enhance customer experience. Previously, Chito held senior leadership roles at Smart Communications, PayMaya (Maya), and Bayad, where he helped drive operational excellence and support digital payment innovations like Smart Money, Smart Load, and Smart Padala, empowering millions of Filipinos with easier access to financial services. A strategic and people-centered leader, Chito is passionate about building scalable operations, high-performing teams,and a culture of collaboration and innovation.