Evelyn Parada

Develop tailored ad campaigns, aligning with cultural trends to boost engagement. Oversee talent onboarding, ensuring program objectives align with company goals. Manage campaign timelines and budgets, achieving consistent delivery and ROI. Foster strong relationships with influencers, driving collaboration and brand loyalty. Pioneered data-driven influencer strategies, aligning campaigns with cultural trends and maximizing ROI for Fashion Nova's social media presence. Streamlined talent acquisition process, enhancing efficiency in scouting, negotiation, and onboarding, leading to a more robust influencer network. Fostered strong relationships with creators and industry professionals, facilitating seamless campaign execution and exceeding program deliverables. Leveraged influencer marketing platforms to optimize campaign management, ensuring thorough reporting and consistent budget adherence. Spearheaded cross-departmental communication strategies, aligning influencer marketing initiatives with overall business objectives and driving growth. Lead and manage the NovaMEN team, overseeing the execution of influencer marketing campaigns and ensuring successful project delivery. Serve as the key point of contact between departments, facilitating coordination and alignment for the successful execution of Talent-based social campaigns

Develop account growth and content distribution for all social media handles of Power 106 (Facebook, Instagram, Snapchat, Twitter, Periscope) Establish leading social media voice for the night show Generate new content for sales or special promotions Manage the night show team in executing all social engagement / multi-projects Created, built and published blog content for the station website and digital platforms Enhanced social audience interaction via social media and content partnerships

• MC Events (concerts, schools, community, sales, etc.) • Facilitate events for the station • Create content for our promotion’s social media

• Implemented new strategies for sales marketing • Facilitated various promotions • Managed the sales floor and sales operations