Enzo Olivera Alarcón

Founded and led a technical consulting firm specializing in engineering and occupational health & safety services for businesses in Perú, alongside core consulting operations, applied paid media expertise to drive client acquisition and brand visibility through Meta Ads campaigns, managing end-to-end campaign strategy, creative direction, and performance optimization. → Developed and executed Meta Ads campaigns for the company and select clients in the engineering and occupational health sector. → Applied AI-powered tools to accelerate content creation and advertising frameworks. → Combined analytical and engineering expertise with performance marketing to deliver data-driven business growth.

Drove paid media strategy for one of Peru's largest travel agencies, scaling Meta Ads campaigns to international audiences across the US, Europe, and Latin America. → Managed an average monthly ad spend of $18,000, overseeing full campaign infrastructure including audience segmentation, bidding strategies, CBO/ABO structures, and budget pacing. → Scaled ROAS from 3.6x to 5.2x by developing and iterating high-converting creative frameworks, hooks, angles, video scripts, and ad formats. → Directed a cross-functional team of editors, designers, web developers, and email marketers to produce performance-focused advertising content. → Implemented AI-powered creative workflows to accelerate content production and improve campaign output quality.

Managed $650,000+ in total advertising spend across Meta Ads and Google Ads, delivering an average ROAS of 5.8x and a peak ROAS of 6.7x for lead generation clients across the US and Latin America. → Trained and coached small business owners and marketing teams on Facebook Business Manager, campaign creation, optimization, and scaling strategies, driving measurable results across diverse industries including healthcare, legal, construction, and travel. → Collaborated directly with a Senior Media Buyer managing $2M/year in ad spend and $27M in net revenue, significantly advancing campaign architecture, bidding strategies, and scaling frameworks. → Generated high-quality leads through precise audience segmentation, ABO/CBO structures, and continuous creative testing, consistently improving performance and client ROI. → Leveraged AI-powered tools (ChatGPT, Claude, Nano Banana) to produce 8x more creative content — video scripts, ad copy, and visuals, accelerating campaign testing and revenue growth.

Managed $320,000 in total advertising spend across Meta Ads and Google Ads, achieving an average ROAS of 4.0x for B2C and B2B campaigns in the mass consume industry. → Increased CTR from 2.1% to 3.7% through rigorous A/B testing of creatives, audiences, and ad structures, directly reducing CPA and improving overall campaign efficiency. → Monitored and optimized key performance metrics including CTR, CPC, CPA, CPM, and ROAS, making data-driven decisions to maximize budget efficiency and client ROI. → Directed creative content production for paid ads, writing high-converting video scripts, hooks, and ad copy that aligned with brand identity and drove measurable conversions. → Collaborated cross-functionally with the marketing and creative team to align campaign strategy with business growth objectives.

Managed paid media and social media strategy for one of Peru's largest internet and fiber optics providers, overseeing $100,000 in advertising spend across Meta Ads and Google Ads with an average ROAS of 3.8x. → Planned and executed performance campaigns on Meta Ads and Google Ads, generating high-quality leads through precise audience segmentation and persuasive creative strategy. → Developed brand content strategy across social media, identifying industry trends, creating hooks, ad copy, and video scripts aligned with brand voice and conversion goals. → Produced static and audiovisual advertising content in collaboration with the creative team, driving measurable audience engagement and customer acquisition. → Applied copywriting frameworks including storytelling, educational content, and direct response to attract and convert new customers in the telecommunications sector.

Pioneered the implementation of paid digital advertising at Lunna Entertainment, becoming the first to launch and scale Meta Ads campaigns for one of Lima's entertainment companies specializing in concerts, parties, and live events. → Managed $16,000+ in Meta Ads spend across brand awareness and ticket sales campaigns, developing audience segmentation strategies tailored to the entertainment and events industry. → Designed and built a proprietary budget calculator tool, tested and validated through multiple live campaigns, enabling more efficient budget allocation and performance forecasting. → Applied direct response copywriting frameworks, hooks, angles, and persuasive ad copy, to drive ticket conversions and maximize event attendance. → Led the end-to-end digital advertising strategy, from campaign planning and creative development to execution and performance analysis.

Programa académico orientado al desarrollo de competencias en estrategias digitales, publicidad online y gestión de comunidades en redes sociales. La formación me permitió adquirir conocimientos en marketing de contenidos, SEO/SEM, analítica web, gestión de campañas en plataformas digitales, copywriting, storytelling digital y construcción de marca en entornos digitales. Además, fortalecí mi capacidad de análisis de métricas, diseño de estrategias de comunicación y adaptación a entornos competitivos y en constante cambio.

Formación integral orientada a la gestión de empresas y negocios, liderazgo de equipos, análisis de datos y operaciones en diversos sectores productivos y de servicios. A lo largo de la carrera desarrollé competencias en planeamiento estratégico, márketing, gestión de la calidad, logística y seguridad y salud ocupacional, aplicables en diversos sectores, nacional e internacionalmente. Complementariamente, fortalecí mi perfil con conocimientos en marketing y estrategia digital, lo que me brinda una visión integral para diseñar soluciones que optimicen procesos internos y, al mismo tiempo, potencien la competitividad de las organizaciones en mercados físicos y digitales.

Formación en inglés orientada a la comunicación efectiva en contextos académicos, profesionales y sociales, con énfasis en el desarrollo de competencias orales, escritas y de comprensión auditiva, fortaleciendo también mis habilidades sociales e interpersonales a través de la práctica constante y el trabajo en equipo.