Enrico F-Léon Sinatra

Managing 4 designer, and 1 consultant and delegate other part of the dev to external companies.

I led the development of Lalilala.org, a platform dedicated to helping artists, artisans, and small businesses create personalized online portfolios and e-commerce websites. My role expanded to include the design and implementation of transactional platforms for renting rooms and objects, selling products or services, and integrating advanced features such as real-time chat, contact forums, and AI-powered tools. Key Responsibilities and Achievements: Design of Transactional Platforms: Designed and developed e-commerce and rental systems, integrating features to enhance the user experience, including payment systems, contact forums, and collaborative tools. Team Leadership: Managed a small team of one employee and four key collaborators, providing mentorship, guidance, and strategic direction. Design Thinking Workshops: Facilitated collaborative workshops to support artists in creating their digital identities and growing their online businesses. Advertising Campaigns: Launched and managed Google Ads PPC campaigns, significantly increasing customer acquisition and revenue. Grant Management: Researched, prepared, and secured grants to fund platform development and support business growth. Strategic Planning: Collaborated with my business partner to set clear goals across design, finance, and marketing, aligning efforts with the company’s long-term priorities. This experience allowed me to strengthen my skills in UX/UI design, project management, digital marketing, and strategic development while contributing to the digital transformation of artists and entrepreneurs. Lalilala always offers free sites and free advice for the entire BIPOC community worldwide.

I developed e-learning modules in Articulate Storyline at the National Film Board of Canada (NFB/ONF), working fluently in both English and French. My work bridges pedagogical and full accessibility (AODA/WCAG), with a dedicated focus on educational initiatives for Indigenous communities. I collaborate daily with two exceptional professionals, Coralie Girard (Instructional Design Manager) and Michael Cerantola (Digital Accessibility Manager), whose expertise is key to elevating the technical and inclusive quality of every project I build. Behind a great team, there are key leaders.

As a Design Researcher, I seek and analyze various web solutions, SaaS, and software for different clients. My process includes: Understanding the client's needs and the context in which they operate. Identifying which solutions are available in the market. Researching and compiling a comprehensive list of potential solutions (minimum 30, maximum 70). Analyzing each individual software or SaaS option. Creating different matrices to determine the best solutions, usually narrowing down to between 5 and 9 options. Presenting and assisting the client in developing a strategic plan to identify the most suitable solution. As a Design Researcher and Business Analyst, I recently completed a comprehensive project aimed at identifying the best companies to meet specific business needs. My work involved: Research and Analysis of Companies: Identifying companies that are potentially relevant to meet the specific needs of the business. Collecting detailed information on each company through interviews, questionnaires, and secondary research. Presentation of Results: Developing a detailed presentation to showcase the research findings. Presenting UX, accessibility, 2x2, and matrix analyses for the selected companies. Analysis Report: Creating a comprehensive report with recommendations based on the data collected and analyzed. Creation of an Excel Document: Developing an Excel document to clearly visualize the work done, including evaluations and scores of the selected companies. This project allowed me to demonstrate my expertise in conducting thorough market research and presenting the results in a clear and compelling manner. My skills in UX analysis, business needs assessment, and data presentation have been crucial in delivering actionable insights and effective business solutions.

This project began as part of my work with Desjardins, the largest cooperative financial group in Canada and a major player in the banking and insurance industry. Desjardins relies on ServiceNow Expresso (SNX), a cutting-edge technology platform that governs over 200 internal applications, some of which are used daily by more than 50,000 users. To optimize SNX’s potential, I centralized all relevant information and organized it around three key axes: UI (User Interface), UX (User Experience), and Innovation. This framework helps ensure clarity and efficiency in leveraging SNX’s capabilities. Together with my team, I developed a library and templates to simplify navigation and enhance the user experience of SNX. Additionally, we are creating a new design system in Figma and FigJam, enabling designers to quickly build applications using modular components tailored to SNX. For those unfamiliar with FigJam, it’s a collaborative design tool akin to LEGO, but instead of physical pieces, we assemble digital components to create robust software solutions. By prioritizing accessibility, inclusion, and universal design, we aim to enhance the user experience across all 200+ internal applications. These efforts have already increased collaboration and efficiency by an estimated 10-20%, making the platform more effective for Desjardins’ extensive user base.

I'm on the committee that supports all victims of racism (in Quebec and Canada). Unfortunately, racism exists in different forms on the street and at school. They organize two monthly meetings to which experts on micro-aggression, inclusion, systematic racism and other topics are invited. I discovered things I didn't think could exist. And I understand that much clearer and better-written laws are needed to defeat racism. Sometimes I write about this on my blog. This work experience is the most beautiful and rich professional experience I have ever had; Sad but also extremely rich.

I led the group from research to vision, conducting over 30 workshops with 2 subject matter experts. We needed a tool to control the financial risk associated with each company that has a loan to us (Coop financier De- sjardins) I am becoming a good expert in the financial sector by designing a tool to prevent, control and manage this risk. From the early phase, when a customer\company for example is late in a payment, until the moment when the customer for example presents a high risk of non-payment. (our tools can prevent the default within 2 years before happening) We have done more than 40 workshops, studied all the different business processes that exist (22)-reduce them to 17. Create a tool that manage and help companies that have a high risk of failure (we are able to understand if a company is at risk even before the company not realizing it,) "Which I was very surprised when I found out". A company can have many reasons to have a financial risk, we are designing a tool that can control and manage all the loans that have a financial risk for the Desjardins bank, we can search and filter company’s risk, find out easily high financial risk and basic financial risk. It was a very social impact projets, because when you save a company, you save as well all family that are working there. We're talking about a business that's risking $850,000 to over $10 million, Between 50 to 30k employers.

My initial task was designing internal software, which evolved in the role I have always used design thinking and user-centred design methodology. I have been responsible for making prototypes, UX et UI (low fidelity and high fidelity) I have always organized or co-organized creative and innovation sessions, using the Design school's techniques in creative collaboration. I contributed massively to the creation of the first internal design system. Created in Figma, it helped speed up project creation by 50%. List of projects: Management and organization of employees and business consultants in the province of Québec. Mortgage management and simulation Dividend: premium management. Management of financial products. Ticket office management (Servicenow Technology) Management of documents relating to fraud Management of found fraud cases Creation of the shared service centre (where all legal documents, mortgages, dividends, and products are processed)

I participated as a selector in the most innovative projects made by students, companies and design agencies. For example IBM, SAP, Neurolinks. It is great to see innovation and creativity emerge in brilliant forms. To find out more see my blog

Organized a two-weeks design sprint to design a digital platform for managing and organizing events.

In an Agile context. I organized Co-design and Design Thinking workshops. Conduct semi-structured interviews, contextual field research and user testing (by phone and in person) • Conduct user workshops and stakeholder interviews to discover a range of improvement opportunities • Produce high fidelity prototypes • Collaborate with developers; make sure that the interface components perform optimally

My responsibilities: Conducting research (User insight), Interviewing them, understanding their scope and their goals (Skype call, google questionaries co-create with my superior) Preparing ideation workshops -( ideate a step-by-step guide: "Design-thinking workshop: How to improve LMS structure and generate new ideas for enhancing the ongoing course) Co-design innovative learning experience solutions for various learners in different world areas. Output required: Create a user journey/infographic summarising the UN's internal/external procedure. Illustrate user stories with graphic content by creating Video-storytelling. Editing videos and video lessons and importing them inside an LMS. Technology/software: Storyline, Illustrator, Photoshop, Indesign, PremierePro.

I presented, explained, integrated several examples and design-tools as a "user journey" paper prototype. Figma prototyping, Service design workshops inspired by gamification at work ( book about service design). Organized co-design workshops with clients and users. Several user A / B tests, Shadowing and iteration of different mockups

The course format is work- and content intensive. The pace and study methods in IDI support students in the possibility of reaching a high level of design skills and competence during the study year. Studies are mainly conducted in project form where theory and practice are combined.

Design dei sistemi, Metaprogettazione, Sistemica, Analisi dei sistemi, Concept design, maps and innovation of typology, technological environments, analysis of the places of Hospitality(web).

Knowledge and skills to execute work as professional designers aimed to design and feasibility assessment of industrial products. Familiarity with critic&history of art&design. Comprehension of : scientific, methodological and computer Science with the purpose to manage the project. Ability to design communication at different levels of : expression, technology, language and instrumentation. Knowledge and skills of a technological tools. Ability to make typological ‘s analysis of industrial products aimed to understand the contexts of production and socio-economic reference.

Introduction to editing software. Tools and skills for making fast editing process with Final cut & Premier PRO.

Stage intensif de langue fraçaise, axées principalement sur l'oral (compréhension, expression). "Monsieur Sinatra a suivi les cours dans un groupe correspondant au niveau B2 du cadre européen des langues.

Speak and write about work, speak fluently in discussions, read academic and work texts, write work related documents, and write study related essays.