Enrico Glingani

- Manage a portfolio of 15+ B2B accounts across the electrical industry, driving stronger client retention through effective account management and stakeholder engagement. - Implemented CRM tracking systems and automated workflows in Wrike, improving task efficiency and visibility across teams. - Acted as a strategic liaison between clients and product, marketing, and tech teams, ensuring alignment on service delivery and feedback loops. - Created and maintained comprehensive CRM records, enabling data-driven decision-making and customer health monitoring.

- Conducted comprehensive insight analysis and marketing research initiatives to drive targeted traffic and optimize conversion rates. - Collaborated with clients (Kantar, Curve Analytics, Pfizer, Haleon, Manchester City FC, Pernod Ricard, Diageo, Tate and Lyle, Philips) to deliver actionable insights and data-driven strategy recommendations. - Gathered and analysed large datasets using advanced analytical tools-expertise in Excel, Boolean logic, and SQL. - Proficient in platforms such as Google Ads, Google Analytics (GA4), Brandwatch, Audiense, and Power BI to measure performance metrics and support omnichannel campaigns.

- Created and delivered training sessions for the Students’ Union (UWSU), reinforcing strong communicator and advocacy skills. - Consulted with peers to address issues, share best practices, and provide cross-functional collaboration between students and faculty. - Represented student perspectives in departmental meetings, fostering a culture of continuous improvement and stakeholder alignment.

- Planned and created engaging social media content to boost brand visibility and community participation. - Oversaw online advertising campaigns (Facebook, Instagram), focusing on audience targeting and campaign optimization. - Analysed performance metrics in Google Analytics to refine content strategies and enhance KPI-driven performance.