Enis Gökçetin

After 14 years of multinational career experience, a second career has started with an entrepreneurial spirit:) First started with Pets Gıda, whose established in Feb 2015. It imported Turkey's first and unique organic cat food from Germany. Pets Gıda launched Liebesgut Organic Petfood Brand into the Turkish Market in 2015... Pets Gıda has also given sales and marketing consultancy services to Selcuker Ciftligi for Organic Compost production. The Organic Compost has been available since September 2017. (www.selcukerciftligi.com)..It was quite a unique project that started from zero ground...It was a real transfer of experience and knowledge... Pets Gida is currently giving management consultancy, including Route to Market, including Turkish Market and abroad, Export, Import, Sales, Marketing, and Trade Marketing to the companies... 14 Years of Corporate + Start-Up Experience also gave me a chance to share my knowledge and experience with companies that believe that true education is always a lifelong process and never ends. So Training Business started with Tual Egitim in 2014 and now continues with Life Time Learning Egitim ve Danismanlık. For more info, pls click on our website www.ltlegitim.com and do not hesitate to contact us via +90 216 706 12 64 Me and my partner Banu Ozaltan, I will be glad to meet you and discuss how we can cooperate.. Pls follow us via our social media accounts : - LinkedIn/ Lifetime Learning Egitim ve Danismanlık - Instagram/ltltraining - Facebook/LTL Egitim ve Danismanlik Hope to meet you soon :) All the best, Enis

Tual is an education company just focused on the sales trainings.. It has very simple 3 trainings. Not more.. 1. Basic Sales Skills 2. Sales Coaching 3. Team Management. For more info, pls do not hesitate to contact me..

•Reporting to General Manager and head of 30 people (5 Sales Managers, 2 sales assistants, 2 sales chiefs, 11 sales executives, 10 merchandiser) •Establishment of sales objectives for channels / customers / brands by projecting expected sales volume and profit for existing and new portfolio •Budget & Forecasting of stationery brands (edding, Avant, Tesa, Penac) and electronics brand (Legamaster) •Preparation of yearly strategic business plan (channels RTM, new customers, new portfolio implementations) •Maintains national sales staff by recruiting, selecting, orienting, and training employees (5 new associates recruitment, new sales organisation establishment, yearly training program preparation) •Establishment of current & new distributor contracts and bonus incentives •Creation of sales team job descriptions and bonus incentives •Determination of annual unit / brands sales and gross-profit plans by implementing trade marketing /marketing strategies •Designing company's export procedures and contracts •Reconstruction of traditional channel (from 50 distributors to 23 in 2014 ) with a new field sales &marketing team and establishment of sub distributor management in electronics channel (Legamaster brand) •Establishment and adjustment of selling prices by monitoring costs, competition, supply and demand

•Reporting to Sales Director and head of 5 people (Business Development Manager, Trade Marketing Executive, Senior Analyst, Reporting Executive , Trade Marketing Trainee) •Production of collateral and promotional campaign POSM to build the brand recognition and drive incremental sales through retailers. (Special secondary display, price tag, price list, indoor & outdoor signs, promotional pack, shelf display) •Executive reporting support to Turkey Sales Team to maximise their time to focus on sales. (25 permanent monthly sales reports with strict deadline) •Marketing Responsibility of North Cyprus including Advertisement &Promotion Budget Creation & Control ,trade and consumer promotions, pricing , tracking of trade initiatives •Collection of forecast from sales managers for 6 channels with a special template, then audit the forecast figures and finally OLAP system registry to provide data to supply chain for ordering and to finance for P&L •Responsibility of 3 different Business Development Projects: 1. Retail Store Audit (1100 traditional off trade; 400 modern off trade. Total 1500 audit); 2. Customer Satisfaction Survey (with 800 stores in 7 cities); 3. Shopper Survey (Shopper Behaviour Research in the stores) . •Creation and monitoring the trade marketing expenditure budget (3, 5 million TL) while targeting the full efficiency in all steps. •Team Leader of 2 monthly executive meetings (Sales & Marketing &Logistics communication meeting and sales report review meeting with board of directors participation)

•Reporting to Sales Director and head of 23 people (2 Key Accounts Managers, Field Sales Chief, Sales Assistant, 9 Field Sales Executives and 10 merchandisers) •Negotiation of trade terms and implementation contractual agreements with accountability for delivering strong financial results (2nd profitable channel after traditional off trade) •Management of Budget in terms of controlling and reporting (40 M TL overall turnover , 8 M TL of expense budget ) •To maintain sustainable profitable sales volume, and strategic objective targets in assigned accounts (in line with strategic brand sales and profitability target) •New product launch experience such as Absolut Istanbul (exclusive production to Turkish market), Absolut Mode •Recruit , tests and hires sales associates based on the criteria’s agreed upon by senior management (4 new associates hiring) •Maintain sustainable high customer’s satisfaction in terms of service quality , product range, pricing, activity participation, joint business plan, in store execution, merchandising support , store initiatives (Ie : alarm to avoid stolen product) •Responsibility of performance and development of sales associates (4 direct reports , also support to Field Sales Chief) •Create National Account Management plan including account planning and management of selling process, sales reporting tools, sales metrics , development of sales associates •Coordination of activities in support of the channel including account and market launches, communications and key metrics with different departments including marketing , finance , supply chain •Sales Forecasting (75% forecast accuracy and rank number 1 among 5 other channels)

•Responsible for account management of Migros, CarrefourSA, DiaSA, Bauhaus , BIM , Best Buy , Metro, Real, MGB, Praktiker, Tesco Kipa, Bizim Toplu Tuketim, For You (2005-2008) •Head of four sales chiefs (1 KA executive, 3 regional sales chiefs. 2006-2008) and one key account executive (2009-2011) •Responsible of management more than 10 million $ in annual revenues while selling pet care and chocolate products. (85 % pet care ; 15% Chocolate) •Oversee strategic account planning , business development, sales forecasting, pricing •Management and controlling of budgets that ensure account plans are developed and implemented in line with company profit objectives including creation and implementation of account development strategy •Development of commercial and solid business relationships (Change from Sezginler to Mars Inc ) •Development of the business plans to identify and acquire the key accounts with long term and sustainable buying potential and maximizing revenue generation. •Responsible for the distribution of company brands within relevant accounts in order to ensure that availability is maximised in line with brand strategies and the needs of the consumer. •Keep key account teams informed about objectives, progress and future action plans in order that effective planning and in store market activities can be implemented. •Supervise Credit Risk / Customer Relation/Customer Finance Department executives for work related to key accounts. •Negotiate and monitor Supply Chain Trading Terms with relevant accounts. •Develop account specific standards for merchandising, range, promotions, pricing & equipment. •Maintain a physical presence in the field to reinforce the account strategy, in-store execution & adherence to agreements.

•Responsible for account management of Metro, Real, Gima, Kiler, Bizim Toplu Tuketim •Generation more than $ 5 million in annual revenues while selling liquid oil and margarine products •Preparation, control and report of key account budgets including monthly sales forecast and production planning •Responsible for national and regional sales activity plan, new products listing (NPI), strategic account business plan •Planning &Implementation of customers specific promotions (Tailor Made Campaign) •Assistance of customer annual agreement negotiations and private label contract negotiations •Head of one supervisor

•Full consultancy of Huner project to key account sales team (Company strategy to key accounts) •Organisation of sales campaign with marketing & trade marketing Oil &margarine and Huner Project) •Tailor Made sales campaign for specific accounts •Data sharing (market, customers, consumers ) with key account sales team

EARLY CAREER BANQUE CREDIT INDUSTRIEL ET COMMERCIAL (CIC), Istanbul, Turkey June 1998-July 1998 Consultant •Market survey for French investment companies, liaison with Turkish partners, and translation services. BOSCH –SIEMENS FINANCE CO., Istanbul, Turkey June1997 – August 1997 Finance& Accountant Specialist •Analyse & system registration of dealer’s consumers loan request INTERTOY HASBRO, Istanbul, Turkey June 1995- September 1996 Part-Time Assistant Product Manager, •System registration of consumer info and basic CRM campaign