Eng Rokyah

Lead end-to-end delivery of multiple large-scale projects across events, exhibitions, and corporate initiatives Define project strategy, scope, timelines, and budgets in alignment with organizational objectives Oversee project managers and execution teams, ensuring delivery standards and performance KPIs Manage high-level stakeholder relationships including government entities, partners, and key clients Monitor financial performance, cost control, and risk mitigation across the project portfolio Drive continuous improvement in project governance, reporting, and operational workflows

• End-to-End Brand Experience Excellence for OPPO Store : - Led the conceptualization, design, and execution of branding materials for the OPPO Store in Saudi Arabia, including web assets, banners, advertisements, point-of-sale materials (POSM), flags, signs, and headlines. - Delivered comprehensive branding solutions that reinforced the OPPO brand identity and enhanced brand visibility and recognition in the local market. • Efficient Store Management and Communication : - Supervised store operations and maintained effective communication channels to ensure smooth operations and customer satisfaction. - Successfully managed and coordinated store activities, fostering a positive and engaging in-store experience for customers. • Cultural Sensitivity and Localization Mastery : - Developed and localized marketing materials tailored to the Arab culture, ensuring designs, content, key visuals (KV), and key selling points (KSP) resonated with the local audience. - Successfully bridged cultural gaps and fostered brand affinity through authentic and culturally relevant marketing content. • Visual Communication Excellence in Technical Contexts : - Translated complex technical information into visually engaging solutions, collaborating seamlessly with cross-functional teams. - Facilitated effective communication of technical concepts and features, enhancing understanding and engagement among diverse stakeholders.

Digital Marketing Specialist - Digital Marketing Manager and PR • Transforming Market Strategy Through Competitor Analysis: - Implemented thorough competitor analysis, leading to the development of strategic success plans aimed at enhancing brand recognition and expanding market share by 2.5% within a year. - Successfully identified market gaps and opportunities, resulting in a significant increase in sales to an average monthly income of SAR 350,000 per and customer acquisition rates. • Driving Online Visibility and Performance: - Employed advanced SEO strategies and relevant tools to maximize search engine visibility and enhance Return on Advertising Spend (ROAS) and Return on Investment (ROI). - Achieved significant improvements in website rankings and online presence, resulting in heightened brand exposure and customer engagement. • Elevating Brand Presence Through Creative Direction : - Spearheaded the supervision of marketing materials, ensuring alignment with brand standards and messaging consistency across all channels. • Fostering Collaborative Partnerships for Enhanced Campaign Execution : - Cultivated strong relationships with external agencies and partners, facilitating seamless collaboration and execution of marketing campaigns. - Ensured alignment with brand objectives and messaging consistency across all external communications channels. • Enhancing Customer Experience and Brand Reputation : - Supervised customer service and public relations efforts, ensuring timely and effective resolution of customer inquiries and issues. - Maintained positive brand reputation and customer satisfaction levels through proactive engagement and strategic PR initiatives. • Facilitating Informed Decision-Making Through Comprehensive Reporting : - Generated detailed reports and departmental plans, providing valuable insights into performance metrics and informing future strategic decisions. - Enabled data-driven decision-making, leading to optimized

Marketing Specialist & Graphic designer

Designing Software Solutions Developing Software Applications Testing and Quality Assurance Python, Java, C++, or JavaScript