Pablo San Juan
Business Executive @ GS1 Brasil - Associação Brasileira de Automação
About
With over 30 years of experience leading sales and consultancy efforts across Consumer Goods, Beverage, and Pharmaceutical sectors, I specialize in crafting strategic commercial solutions that generate sustainable growth and profitability. I help companies unlock business potential through: * Strategic consulting and commercial planning * High-impact B2B sales of services, systems, and spare parts * Client-centric solutions, from prospecting to long-term partnerships * ROI-focused technical proposals and digital transformation initiatives Trusted by global brands like Coca-Cola, Danone, Kraft Heinz, and Bradesco, I combine deep technical expertise with a consultative sales approach to deliver measurable results. My career has taken me across Latin America, Europe, and Asia, engaging diverse audiences—from factory technicians to C-level decision-makers. Let’s connect if you're looking to: * Scale your sales pipeline * Drive operational excellence * Transform complex challenges into commercial success 🌎 Multilingual: English (Full Professional), Spanish & French 📍 Based in São Paulo, Brazil
Brazil
Guarulhos
Logistics & Supply Chain
Lógica de controle, redes , CLP (Controlador lógico programável), Allen-Bradley, Automação , Comunicação, oratória, Métricas de desempenho, ChatGPT, IA para negócios, Agentes IA, Gestão de talentos, Gestão de desempenho, Desenvolvimento organizacional, Relações entre empresa e funcionários, Coaching, Skill Development, Liderança, Estratégia, Gestão de lucros e perdas
Experience

Business Executive
São Paulo, Brazil
Responsible for leading the commercial area of the consulting product, managing a team of five professionals. I work on projects related to ANVISA regulations on UDI, ensuring compliance with RDC 591:2021 and RDC 884:2024. Additionally, I lead initiatives focused on process improvement in sectors such as fertilizers and crop protection, beverage industries, and the pharmaceutical sector. Key Achievements: 2023–2024: Increased revenue by 188% 2024–2025: Increased revenue growth of 208% These outstanding results were achieved through revenue diversification in decentralized projects, customer loyalty strategies, and the development of a high-potential client portfolio. Strong focus on cross-selling and up-selling contributed significantly to performance.

Business Sales Manager
São Paulo, Brasil
Responsible for restructuring the company in Brazil, opening the market and expanding the installed base, customers. Participation and planning of trade exhibitions FISPAL (SP), Expo Bento (RS), FCE Pharma (SP), Drinktec (Germany). Elaboration of the P&L, sales funnel through Marketing strategies and management of imported equipment. MAIN ACHIEVEMENTS: Growth of 30% in the first year and 80% in the second, through projects negotiated with customers BRASILATA (new can inspection line), DANONE (Can line for child food, design and line layout), KRAFT HEINZ (Glass line, tomato products), ADM (OCR - Optical Character Recognition), Coca Cola FEMSA (Systems of PET Bottle Inspection) and OEM channels for Zegla, Sidel, Cargill, Unilever Foods and KHS. Total value traded in 2022: ~500K Euros. High skilled in PET lines, Can Lines and Glass Lines, focused on Layout, OEE, MTBF, MTTR, taking in consideration all the machines to the process (Blower, Washer machines, Packing, Palletizers, Conveyor, Seamer, Twister, Coding, Pasteurization machines (Flash, UHT, HTST, VAT). Expertise in N2 dosing machine, CO2, Mixer e Carbonatation process.

Digital Transformation Manager
Alphaville / SP
Providing Solution, Delivery and Sales to Business Process Services at TCS. Responsible for sustaining accounts at Banks and Insurance sector, supporting more than 200 professionals, (including Managers and coordinators), working on environment management, BI, Analytics, Process improvement, Scrum, Quality Assurance and Agile. Responsible for virtual machines and database information security in SQL, private lines, in a cloud environment for opening accounts at Bradesco Banks, Bradesco NEXT and insurance for Porto Seguro. MAIN ACHIEVEMENTS: I created the Digital Transformation department and led the digital transformation process of the systems for account opening, document validation, live proof comparison for Bradesco banks, NEXT, Bradesco Legacy (old accounts) and the insurance analysis for the client Porto Seguro, going from 200 employees to 8 robots and 10 people on the exception validation table.

Diretor comercial
Autônomo
São Paulo Area, Brazil
Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth, P&N and Budget. Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development and Accounts recovery) Understand the requirements of existing customers to ensure their needs are being met Hunt to acquire new customers and manage client relationships (new and existing) Monitor performance of commercial activities using key metrics and prepare reports for senior management

Key Account Manager
São Paulo e Região, Brasil
Focused performance at pharmaceutical companies, representing global companies such as Brevetti-CEA, Dara Pharma, Heino Ilsemann, Tomi, AM Instruments, SIAT, Diosna, intermediating negotiations with industries such as Instituto Butantan, União Química, Anovis, Cristalia, Biosintética, Aché, ABL Antibioticos. MAIN ACHIEVEMENTS: I conducted active negotiations for the sale of inspection machines and systems for the client Butantan, Anovis and Biolab.

CMO
São Paulo e Região, Brasil
Responsible for the commercial area, elaboration products markup, contractual negotiations and launching new products using industry 4.0 concepts, Artificial Intelligence and Natural Language Processing. MAIN ACHIEVEMENTS: Elaborated the strategic plan, developed the customer portfolio, monitored operating costs. I acted as interlocutor to publicize the company in the media channels, attracting leads and positioning it as one of the 48 most innovative startups in Brazil, an award recognized by Oxygen Accelerator and Itaú, using A.I, Machine Learning and IBM Watson API.

Regional After Sales Manager
São Paulo Area, Brazil
Was responsible for company operations for ACMA, VOLPAK, CITUS, KALIX, ADMV, NORDEN and GDm América Latina, promoting profitability and customer loyalty, both for spare parts sales and technical assistance services, operating in the Consumer Goods sector; reporting to Europe for the budget, profit & loss (P&L), sales margin (parts and services). MAIN ACHIEVEMENTS: Trading volume increased by 6.5%, a result obtained through line reforms and Bauducco toasts (Acma) and a complete overhaul of Halls packaging by Mondelèz Brasil (Kraft Foods), totaling 48 lines, more than 100 machines, being integrator of other suppliers (in accordance with the Firenze design project). Specialized in layout of packaging lines (stand up pouch, pouch king, bags, candies), machines, OEE solutions, VGraph and integration of equipment from several suppliers.

Customer Service Manager
São Paulo, Brasil
Managed spare parts and labor sales nationwide, focusing on Coca Cola System in the North, Northeast, South and Southeast. Main clients included Amcor, Coca Cola, Grupo Solar, Brasil Norte Bebidas, Spaipa, Plastipak, and Lorenpet; Managed P&L and ROI for the projects sold and managed technical service bids and customer satisfaction maintenance. Prepared seminars and presentations (workshops) for supervisors, operators and managers. Opened the market for Coca Cola franchises, with annual sales growth of 5% over the last four years (sales volume of R$ 14 million in 2012 and R$ 10 million for first half of 2013); Upheld the annual renovation of the Guararapes Refreshments (Coca Cola Grupo Solar) industrial park with a negotiated trading volume of R$ 2 million, including PET, Glass and Can lines.

Field Service Engineer - L2
São Paulo Area, Brazil
Technical support for phone calls and remote access, training of the technical team in industrial automation, acting as a level 2 for critical calls. Updating technical manuals, monitoring the technical team in the installation and maintenance of new equipment, being the technical interface with the headquarters in France. Software development and program updates using Siemens tools (S5, S7, Wincc, Simotion, Sinamics), Rockwell (Control Logix 500, 5000, RS View, Device Net, Control Net), Schneider (PL7 PRO, OS2 Wrap - TSX Line ), Danfoss, Telemecanique. Creation of software and self-executable CDs for automatic manipulation of BIOS, maintenance of Hard Disks and installation of Images. Elaboration of maintenance plans in Pet, Cans and Glass lines, as well as OEE performance analysis, VGraph and packaging projects. Participation in the Carolina (Ambev), Gatorade (Hot Fill), Pinho Sol (Colgate - preferential heating) project and in the change of format of the FEMSA Cans line at the Minas Gerais unit in the 220ml product. Solid knowledge of Ferrum can seamers and signal exchange with PLCs.
Education
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