Eng. Mohamad Rabi El Halbouni

• Develop and implement merchandising strategies and plans for the Electricals and Electronics category, including product assortment, pricing, promotions, and inventory management, to achieve sales and margin targets. • Lead a team of merchandising managers, buyers, and planners, providing leadership, guidance, and coaching to drive performance and foster a culture of collaboration and innovation. • Collaborate with cross-functional teams, including marketing, operations, finance, and sales, to align merchandising initiatives with overall business objectives and drive integrated marketing campaigns. • Conduct regular market research and trend analysis to identify emerging product trends, customer preferences, and competitive threats, and leverage insights to inform merchandising decisions and strategies. • Negotiate vendor agreements and establish partnerships with key suppliers and manufacturers to optimize product selection, pricing, and terms, while maintaining product quality and assortment breadth. • Monitor and analyze sales performance, market trends, and competitive landscape to identify opportunities for growth and optimization and develop action plans to address challenges and capitalize on opportunities. • Drive continuous improvement in merchandising processes, systems, and tools, leveraging technology and data analytics to enhance efficiency, accuracy, and decision-making effectiveness.

• Develop and implement strategic plans and initiatives to drive sales, profitability, and market share for the commercial electrical and hardware departments, aligning with overall business objectives and customer needs. • Led a team of sales managers, account executives, and sales representatives, providing leadership, guidance, and support to drive performance, foster a culture of excellence, and achieve sales targets. • Established sales targets, quotas, and performance metrics for the commercial electrical and hardware departments, and monitor performance against goals, analyzing sales data and trends to identify opportunities for growth and optimization. • Cultivated and maintained relationships with key customers, contractors, builders, architects, and other stakeholders in the commercial construction and building maintenance industries, and identify opportunities to expand customer base and market reach. • Collaborated with product management, marketing, and operations teams to develop and execute product strategies, promotions, and marketing campaigns to drive product awareness, demand generation, and customer acquisition.