Eng. Mohamad Abuasali, PMP®

Specifications (Middle East Region): • Working with Architects, Designers, Consultants, and Developers to track specified projects from concept through to a completed design • Preparing accurate and appropriate specifications for all Water Systems & KWC products (bathroom & kitchen) • Organizing external trainings and learning sessions to boost future specification opportunities and brand awareness of KWC with consultants, developers and architects (lunch and learn, periodical training sessions with current customers, product launch events) • Formulating and attending networking events in the Middle East with Architects and Designers to promote the KWC Brand (e.g. Ahead Awards, CID Awards, Surge, Index Saudi Arabia, etc.) Key Accounts (UAE): • Management and sales for certain key distributor accounts such as Sara Group and Sultaco • Tracking projects under construction that are related to the key distributor accounts • Making technical proposals for project sites • Managing pricing expectations through the key distributor accounts

• Tracking specified projects from concept through to a completed design • Preparing accurate and appropriate specifications for all Water & Kitchen systems products • Organizing external trainings and learning sessions to boost future specification opportunities and brand awareness of Franke with consultants, developers and architects (lunch and learn, periodical training sessions with current customers, product launch events) • Actively supporting product selection in tender stage to increase the effectiveness and efficiency of sales performance • Understanding market trends and sharing relevant information with Local Product Managers for future product developments • Supporting the implementation of new activities to improve product effectiveness for establishing a stronger presence of Franke in the Middle East market • Formulating and attending networking events with Architects and Designers to promote the Franke Brand (e.g. CID Awards, Surge, Index) • Providing customers with specification solutions throughout the GCC region • Encouraging the product management team for product improvement or innovative ideas • Supporting key customers and sales team to specify and apply the right product with the best solution (also directly in field) • Evaluating new brand awareness and marketing changes such as CID and Love that Design to generate a pull strategy for designers

The Alshaya Enterprises - Sanitaryware Division is a distributor/wholesaler specialized in the supply of sanitaryware, tap fittings, & residential kitchens in the Middle East. Responsible for the implementation of the Sanitaryware division’s market approach by performing direct specifications/marketing/project management activities across the UAE within the A&D community mainly. Responsibilities included but not limited to :- • Promote Alshaya's products and brands within the A&D community, ensuring the product lines are at the forefront of all Architects and Specifiers minds • Develop and maintain good relationships with sanitary ware specifiers, and key accounts to enhance the company brands in the marketplace • Expand the close working relationships with developers, interior designers, architects, and engineering consultants • Maintain good rapport with the key decision makers in consultancies and client offices • Promote and sell specifications through visits, seminars, and online meetings • Track specified projects from concept through to a completed design • Organize sessions to boost future specification opportunities and brand awareness of company with consultants, developers, and architects • Support product selection in tender stage to increase the effectiveness and efficiency of sales performance • Understand market trends and share relevant information with Product Team for future product developments • Build, develop and grow a strong project pipeline of specifications • Provide clients with specification solutions, tracking specified projects through to a secured order • Identify business opportunities by identifying prospects for sales options • Meeting the specifying clientele (architects, interior designers, consultants, etc.) regularly and offering full scope of service from the design stage onwards • Use of CRM for effectively managing customer sales, customer service, marketing activities, and managing customer relationships

Fulfilled a key role coordinating and leading high-profile construction projects throughout Saudi Arabia, with accountability for schedules, resources, equipment, and communications among project team members. Involved in the project from initiation phase (contract negotiation) to all subsequent phases (planning, execution, monitoring & controlling, closing). For each initiative, partnered with the Project Manager to define action plans, and with clients to define project scopes, requirements, and objectives. • In Sharma, worked on the planning, logistics, and construction of His Royal Highness Mohammed bin Salman Al Saud's Main Villa Palace, part of the $500 billion Neom project. • In Riyadh, worked on the construction and renovation of ABS and ABSN Palaces.

Identified, researched, contacted, and retained new clients by pinpointing decision-makers within client organizations. Analyzed competitor’s products and actions. Captured new business by orchestrating technical product demonstrations, showcasing alignment between product features and client needs. • Prepared quotations encompassing project scope • Maintained document accountability through meeting minutes and action-items lists

Assisted the Construction Manager in the coordination and execution of the Potable Water Holding Tank in Load Center B of King Abdul-Aziz International Airport. Responsibilities included but not limited to :- • Maintained and monitored project plans, project schedules, work hours, budgets and expenditures • Ensured project deadlines were met • Coordinated project management activities, resources, equipment and information • Liaised with clients to identify and define requirements, scope and objectives • Ensured standards and requirements were met through conducting quality assurance tests • Created and maintained comprehensive project documentation, plans and reports • Communicated project progress to all team members/stakeholders