Enea Prifti

-Amazon Strategic Commercial Leadership: Orchestrating the development and execution of commercial strategies for the sports category, fostering growth and market presence. -Innovative Product Development: Spearheading new product initiatives and crafting processes for superior products to meet market demands and drive competitiveness. -Optimized Procurement Efficiency: Collaboratively managing global procurement activities with the procurement team. Focus includes achieving strategic sourcing targets, enhancing supply chain efficiency, and ensuring cost-effectiveness. I play a pivotal role in the process without direct ownership. -Multibrand Management: Overseeing the strategic direction and development for more than 10 brands, ensuring alignment with organizational objectives and market trends.

Focused on the strategic side Amazon brands. Managing a portfolio of 6 companies with full P&L ownership, generating $12M in annual revenue while maintaining an average 25% EBITDA margin. Geographic expansion of three brands successfully into the US and PanEu Market Analysis on the niches in the new marketplaces and which ASINs need to expand first. Improving fully landed cogs by renegotiating unit cost and improving supply chain by decreasing lead time.

As the Head of Product & Purchasing at Billa Albania, my primary responsibility was to oversee the company's procurement activities, ensuring that the business's needs were met while maximizing cost savings. I was responsible for building and maintaining strong relationships with suppliers to ensure the timely delivery of high-quality goods. My role also involved managing the purchasing team and coordinating with other departments to align procurement activities with business objectives. In addition to managing procurement activities, I have demonstrated a strong ability to build a successful portfolio of products. Iwas able to add many new suppliers from different manufacturers across Italy, Scandinavia, China, Turkey expanding the range of products offered by Billa Home Albania. Being able to build a successful portfolio with the ability to identify emerging trends in the market, negotiate favorable terms with suppliers, and manage product launches effectively. My success in this area contributed significantly to the growth and profitability of the company by 100% for time I was part of the company.

During my studies in Beijing/China I simultaneously offered my freelance services in sourcing and procurement especially in trade fairs to assist different businesses in Albania, Southeast Europe, and Italy. Working closely with company representatives, I successfully collaborated before, during, and after trade fairs to optimize procurement processes and cultivate fruitful business relationships. Key Responsibilities: - Developed and implemented procurement strategies tailored to the specific needs of diverse businesses. - Planned and executed trade fairs, ensuring maximum productivity and successful outcomes. - Fostered strong relationships with representatives from partner companies through effective communication and negotiation. - Demonstrated cross-cultural competence by working seamlessly with diverse cultures and languages. - Skillfully negotiated contracts and managed contractual obligations to achieve cost-effective procurement processes. Throughout my tenure, I played a pivotal role in facilitating successful business interactions, contributing to the growth and success of the companies I worked with.

In this role I have gained extensive experience in developing and implementing sales and marketing strategies to increase revenue and market share for my company. With my strong sales and marketing skills, I have been able to build great relationships with clients, understanding their needs and providing tailored solutions that exceed their expectations. I am skilled at analyzing market trends and identifying new business opportunities, negotiating contracts with clients, and managing projects to ensure that deadlines are met and goals are achieved. Taking ownership of projects has enabled me to provide exceptional service to my clients, and to develop a reputation as a reliable and effective sales and marketing professional. Overall, my experience in sales and marketing has equipped me with the skills necessary to work independently and to develop and maintain long-lasting relationships with clients, while driving revenue growth and achieving business objectives.