Em Searle

I operate as a fractional digital marketing consultant, using my 15 years experience in performance marketing and agency leadership to grow your brand through tailored marketing strategies. My passion is getting to know your brand, understanding what makes your customers tick and then working with you to get the right approach in place. We then have a small team of experts at Nerative - the data nerds and bold creatives - who turn that strategy into reality. So whether you're looking for in-house support or a agency that can take the lead, we're here to help.

Worked directly with Verb’s Founders, Marketing Director, Finance Director, People & Culture Lead and the Croud Group COO to manage all day to day operations of the business, overseeing the successful integration of Verb into the Croud Group and leading on key growth projects. Alongside operations & leading the business, I led & mentored our Senior Leadership Team and continued to utilise my expertise in digital strategy to advise prospective & existing clients alike on how to achieve their business goals.

Tasked with rolling out the structure & processes I had brought to the Paid Media department across all other teams within the business, transforming Verb's growth trajectory. My main responsibility was overseeing the quality of service & cross-channel integration across all delivery teams (Strategy, Creative, SEO & Web Experience, Social & Influencer, Paid Media and Web Development). As the most senior non-founder, I also played a pivotal role in 'steering the ship' throughout the pandemic, navigating lost revenue, paused contracts, providing constant communication to ensure team morale stayed high and leading on key business decisions.

Brought in to integrate the newly acquired Paid Media team. During my time at VERB, revenue from Paid Media has grown 426% & profit has increased 214%. I transitioned the department from having siloed Paid Search and Paid Social offerings, to a fully integrated Paid Media service, operating across Search, Social and Display / Programmatic Media Buying. It has always been important to me to have teams that are trained as cross-functional paid media specialists, rather than being restricted to a single channel.

Oversaw the strategic development of key clients, ensuring delivery of KPIs across all digital channels, whilst managing a small team of Account Directors. Delivered +70% year on year revenue increase with a -29% spend reduction for a leading retail client (multi-million pound budgets)

Managed a large team of Paid Media specialists, supporting their day to day and development of personal & technical skills. Supported the department with training, recruitment, leading the cross-department mentor programme and speaking at external events. Account Lead for important clients, responsible for strategy, performance, budget and overall client satisfaction, across Search, Social, Programmatic and Analytics.

As a Senior Account Manager I was responsible for leading some of the top accounts in the agency. I worked closely with senior client contacts to develop the Search strategy and identify new opportunities across other channels. Other aspects of the role included training and mentoring newer Account Managers.

Responsible for building and managing multiple PPC accounts across a wide range of sectors and markets, gaining valuable experience of B2B, retail and luxury eccommerce. Having a strong strategic mind set I was quickly put on large accounts and asked to lead small account teams of 2-3 other AMs.

Assisted both the UK and global marketing teams with content writing, managing social media accounts, industry research, proof reading & data analysis.

Advised this small start-up team on digital strategy and how to engage audiences online before, during and after the launch of their new website. I also conducted market research & detailed competitor analysis.