Emsa Lakovic

Leads operational change during periods of restructuring and market expansion. Aligns production, supply chain, wholesale/retail operations, and customer experience to ensure continuity, profitability, and brand standards. Acts as a bridge between creative, commercial, and operational teams - stabilizing processes, fixing inefficiencies, and setting scalable systems without disrupting the brand's identity or luxury positioning.

Supporting ARKTOP in refining its market positioning and strengthening the clarity and effectiveness of its marketing and client-facing materials. My role focuses on advising the team on product presentation, messaging, and strategic expansion within the jewelry and luxury retail sector. I provide consultative input on decks and materials, and support the team’s outreach efforts by aligning their offering with the expectations, needs, and decision cycles of luxury retail brands.

Partnering with CrownSync AI to strengthen the clarity, structure, and market readiness of its product messaging and client-facing materials. I advise on product presentation, onboarding workflows, and adoption positioning for jewelry and retail organizations. Additionally, I support strategic expansion efforts by helping CrownSync AI align its AI capabilities with the operational and commercial realities of luxury retail businesses.

Consulting for startups and small businesses. Jewelry industry professional, business development & strategy. Wholesale operations, sales execution, and distribution. E-commerce, customer service, product training, merchandising.

Amazon Luxury Stores Operations Created a training manual for Amazon Seller Central

Jewelry Distribution & Branding in USA & Canada • Brought on board to oversee launch of the company’s first e-commerce solution. Prepared site by creating comprehensive spreadsheet with product selections, images, descriptions and links. - Collaborated with IT team to set up all aspects of the platform. • Managed business relationships in East Coach territory, maintaining accounts, customer request fulfillment, repairs, returns. • Merchandised Jewelry lines: analyzed market trends and proposed product selections that garnered new sales and expanded market share. • Organized and covered trunk shows including Couture in Las Vegas. • Provided product training at the retail level both locally and throughout the territory.

Gucci Account Manager and Product Trainer: E-Commerce Sales, Customer Care, Operations, Training. • Managed and trained 30 full time sales staff and 20 seasonal employees, dedicated to the Gucci account. Built fulfillment procedures, customer service protocols and developed/delivered sales trainings. • Co-managed Gucci E-Commerce call center including scheduling staff and performance review.