Emmy Schneider-Green

• Provide email marketing support, copywriting, and social media management for clients in the health/wellness, food & bev, and ecom spaces, with a focus on better-for-you, plant-based, and/or woman-owned brands • Pitch, research, and write articles and blog posts on a variety of topics for local and national/international publications, blogs, websites, and businesses (such as Yogi Approved, Vegan Magazine, Men’s Health and Fitness, Atlanta Magazine, and others) • Provide freelance editing services ranging from light proofreading to substantive edits for local and national/international publications, blogs, and businesses

• Direct and oversee all digital marketing for the brand including social, email, web, SMS, PR, events, promos, and ads • Responsible for creating and executing all outward-facing digital marketing including email marketing and SMS, website ideation and upkeep, content strategy across all web and social platforms Oversee and execute in-person activations and events in market regions • Own all brand campaigns, storytelling, and identity both of SorBabes and newly launched sister brand, Fudgy Pop • Oversee all PR outreach, ensuring earned and paid media placements in print & digital media, podcasts, and more • Responsible for all brand copywriting including email marketing, box inserts, advertising, etc • Monitor and present all metrics and create and adjust accordingly • Daily utilization of platforms like Canva, Later, Slack, Dropbox, Drive, Meta ads manager, G-Suite, Google Ads, Trello, Airtable, etc.

Part time management of all social platforms, creating and posting all content to ensure growth in awareness and in-store sales Oversaw influencer marketing to drive in-store sales in our market regions, including contracting with and managing partnerships across Texas to establish brand awareness for H-E-B shoppers In 2020, grew our Instagram following from 7.7k to 12.5k and more than doubled average reach and impressions, with zero paid advertising. Increased our Pinterest audience from <5k to >200k in less than a year, and increased our summer sales by 30% through engaging daily with our target audience and working with micro-influencers in our niche

I guided people pn how to baby-step their way into eating a more plant-based diet, including part-time vegans, established vegans, or anywhere in between.

Worked under the senior cookbook editor and a YA editor to assist with manuscript edits for a variety of cookbooks and provided developmental and line editors for a YA novel.