Emma Morgan

Helping to build high awareness mass market campaigns for this exceptional business. Working with all areas ATL and BTL mass market campaigns that build awareness and help to grow this business.

National Marketing Manager running an extensive and creative marketing team, comprising of content, brand, digital, social and paid campaigns. Leading the marketing strategy for the business to ensure high brand perception, qualified leads and exceptional customer experience. RESPONSIBILITIES: Manage and lead a strong team of marketing professionals, and internal and external agencies to cover all areas of marketing including branding, growth, digital marketing, lead generation, and student communications Coordinate marketing activity across the B2C and B2B channels Growth strategies via brand and lead generation Manage Social and PPC activities to drive sales - always looking for new innovative channels. Implementation of programmatic strategy. Work with Salesforce CRM and Marketing Cloud Customer Journey - ensuring students are engaged at all stages. Direction and management of website 80K + visitors including UX/ Ui and lead conversion. A/B testing, review of data to make informed decisions to benefit the business Strategy for advertising and media activities, digital marketing campaigns, and partnerships. Manage extensive multi-channel budget Passion to understand the psychology of marketing - what makes people take action Measure KPIs for all activities campaign ROI and reporting to board level

The Business Designers is a creative agency that inspires growing companies to build, expand and market their brands. The mission is to use creative thinking to develop branding that works and marketing solutions that make it easy for growing companies to reach their goals. Specialise in Creative Thinking •I work with clients looking for out-of-the-box and bespoke creative concepts to take their business to new heights •Helping companies to showcase their services and products in creative ways, that make them proud of their brand .Innovative ways to build lead generation and conversion rates. Delivering branding that works •Focusing on marketing that achieves a good return on our client's investment •Working with our clients to develop strategic and creative branding and marketing to support their business goals Working with clients such as Foundation House - Drug and Alcohol Rehabilitation Foundo Blue - Suicide awareness within the construction industry The Building Trades Group - safety at work awareness •Manage the process from design to day-to-day marketing for clients, to help them achieve their goals quickly. •Using the right tools, expertise and up-to-date industry knowledge to meet our client’s requirements. •Nothing is impossible – Thinking outside of the square and we pride ourselves on finding creative, effective and efficient solutions to our client’s requirements. •Integrity is not negotiable – Do it the right way the first time because it’s the right thing to do. •Community and environment - Strive to help and improve the communities and environments where we work and live. •Respect - Treating team members, customers, partners and suppliers with mutual respect and sensitivity, recognizing the importance of diversity.

I was a contract marketing manager at Makinex whilst running The Business Designers, Makinex was one of my first clients and the work continued on a part-time contract basis, I ran their marketing for Australia, re-building their website, and brand messaging and product marketing for B2cCand B2B. Overseeing the implementation of Hubspot into the business to build integrated and consistent marketing.

I have been part of The Freelance Collective since its inception, we have worked closely with the team there to develop their website and creative direction. being part of such a forward thinking group of talented freelancers is amazing

Global Computer Games Company, developing and producing XBOX360 and PlayStation games. Responsibilities As Marketing Manager I was responsible for the Brand Awareness and Global Marketing Strategy and for various XBOX 360 and PlayStation computer games. All must be delivered to the consumer by building brand awareness, on time and budget. • Event Management. • Global Marketing Strategy and Tactics • Management of all mar-comms – packaging / advertising / POS / TV creative /online to ensure a strong global brand is maintained throughout all communication. • Management of Global Marketing Budget. • Managing and briefing internal and external agencies • Taking project from brief to production. Excellent project management skills. • Working with product development to ensure brand strategy runs through product as well as communication. • Production and presentation of PowerPoint presentations • Working to tight deadlines and budget restrictions. Achievements • Increased awareness of viral online campaign by 26%. Over 550,000 views on You Tube. • Exceeded USA sales plan by 54%, sell through target was 500,000 units, to date we have sold in over 1M units of the Overlord XBOX 360 product. • Building initial marketing relationships with Microsoft in order to gain marketing contributions for product under my management. • Organisation of CODE 07 in May 2007. This was a large trade and PR event. The event comprised of flying all attendees in by Helicopter and all guests getting a high speed rally car experience.

Global Computer Games Company, developing and producing XBOX360 and PlayStation games. As Design Manager I managed the creative design studio that produced all packaging, marketing point of sale, temporary point of purchase, exhibitions, and advertising for any new Sony, PC, or Microsoft products. I ran an independent agency within the company. I managed a team of designers, art workers and a copywriter, to ensure smooth and creative running of the department and team. Responsibilities • Ensuring the smooth running of the design studio. • Taking a project through from Brief to final production • Art Direction. • Props buying and organization of shoots and Illustrators etc • Cost effective running of the project and department. Budget control. • People management. • Management of outside suppliers such as repro, and print houses • Dealing with personalities in a controlled and professional manner • Excellent organizational and communication skills • Liaising with worldwide offices of Codemasters including 6 European, USA, and Australia. • Dealing with licensing and style guides from Sony, Nintendo and Microsoft. Achievements. • Building and maintaining a strong creative team. Increasing the team by 75 %. Starting with 4 designers, building to : 8 Designers, 6 Artworkers, Copywriter and Art Director. • Production of an online Creative Assets Library, building a more streamline and time effective management of assets

Global Games company, developing brands such as Monopoly, Pokemon Games, Trivial Pursuit, and K-nex. Responsibilities Briefing designers and Illustrators on design for Pan European packaging and games components. Development and management of a project from concept to production. Art Direction with design companies and photographers. Finalizing job to print stage through repro houses. Liaising and co-coordinating with 12 European markets. Managing project budgets Excellent Organisational and Communication skills.

Programs include; Responsibilities Briefing presenters and crew on program content. Staying calm under pressure Relaying information quickly and clearly General management of the studio floor.