Emmanuel Sambuis
Chief Revenue Officer (CRO) @ B-Secur
About
I am a Sales and Product executive. I began with a deep technical background in the domain of embedded digital hardware and software development and have spent most of my career in various sales, business development and marketing positions for the semiconductor industry. My last role was Chief Revenue Officer with B-Secur, with a focus on defining and executing the strategy by taking full advantage of the convergence between Consumer wearables and Medical, transforming heart health through advanced ECG technology.With a proven ability to identify and address emerging end-equipment in the medical, industrial as well as consumer domains, I demonstrate a long-standing international business development experience in the high-tech industry. Working with highly differentiated products in one international environment is the key driver that motivates me to show immediate results thanks to the impact I have on my the team.Key Competencies: Strategic Business Growth, P&L management, Leadership & team motivation, Sales & Marketing, Customer focus, MedTech, Semiconductors, Microcontrollers, Wireless communication, Edge AI, Public speaking, International experience.
United States
Austin
Information Technology & Services
Revenue Generation, Compute & Control, Bluetooth Low Energy, Wi-Fi, Strategic Partnerships, Remote Patient Monitoring, Revenue & Profit Growth, P&L Management, Product Management, EdgeAI, Business Strategy, Product roadmap, Semiconductors, Embedded Systems, Product Development, Semiconductor Industry, Strategy, Business Development, Microcontrollers, Wireless
Experience
Chief Revenue Officer (CRO)
B-Secur
Austin, TX
• Built strategic partnerships with Tier 1 semiconductor companies (AFE, MCU, BLE) • Expanded into medical-grade wearable and consumer health markets • Led global business development, licensing, and ecosystem engagement
Non Executive Board Member
B-Secur
Austin, TX
• Provide guidance to the executive team re. overall business and product strategies • Review product development roadmap for both Consumer and Medical ECG • Drive the commercial team to cover the semiconductor market through targeted deliverables
Vice President Home and Industrial IoT
GlobalFoundries
Austin, TX
• Owned the IoT strategy across Edge-AI, Compute & Control, Wireless and HMI • Secured long-term strategic engagements in 22nm FD-SoI, 12nm Fin FET and mature geometries • Led global engagement model with sales to drive funnel and design wins
Executive Director, General Manager Consumer & Medical Business
Silicon Labs
Austin, Texas Metropolitan Area
• Defined product roadmaps for wireless connectivity (Wi-Fi, BLE, Matter/Thread) • Led global customer engagement and business strategy • Drove acquisition strategy (Redpine Signals – Wi-Fi)
Vice President & General Manager, Microcontrollers and Wireless Connectivity
NXP Semiconductors
Austin, Texas Metropolitan Area
• Owned strategy, roadmap, and full financial performance for Kinetis Product Line • Managed cross-functional team of 100+ (product, engineering, marketing) • Provided regular reports and updates to SVP-level leadership
Executive Director and Product Line Manager, Wireless Connectivity products
NXP Semiconductors
Austin, Texas Metropolitan Area
• Refocused strategy on automotive and home automation • Rebuilt organization and external partnerships
General Manager - MSP430 Product Line
Texas Instruments
Dallas-Fort Worth Metroplex
• Owned the P&L financial results, including revenue, gross profit margin and profit from operations. • Led a multi-functional team of 250+ people located across US, Germany, China, and India.
Worlwide Business & Marketing Director - Short-range RF
Texas Instruments
Oslo, Norway
• Drove growth in short-range wireless (sub-1GHz, 2.4GHz) • Launched key platforms (ZigBee, RF4CE, CC2530, CC1101)
EMEA Business Development Manager - TMS320C2000 & Distribution
Texas Instruments
Greater Nice Metropolitan Area
• Managed the European distribution channel (Arrow, EBV and Silica) • TMS320C2000 BU representative in EMEA
Sales Account Manager France Distribution
Texas Instruments
Greater Paris Metropolitan Region
• Semiconductor sales for the French distribution market • Ownership of the complete activity from project identification, conversion until volume production
Education
ESIEE PARIS
Signal Processing and Microelectronics
Emmanuel Sambuis's Contact Information
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