Emmanuèle Labrecque

• Manage GEHWOL, one of the world’s leading foot care brands, across national and regional distributors serving medical clinics, pharmacy channel and other foot care specialists. • Drive national sales growth trough prospecting and account management (over 20 major distributors, 200+ direct accounts) by adapting German brand positioning to the Canadian professional and medical market. • Lead GEHWOL’s presence at national medical conferences (CAFCN – OSC – AIISPQ – Pharma Expo – PLS…) • Created new trade marketing tools that simplify and guide understanding of 150+ footcare SKUs, enabling accounts to build stronger assortments and elevate their practice. • Develop and deliver educational presentations to medical practitioners (nurses, physicians, chiropodists| podiatrists, pharmacists), business owners and sales advisors. • Build promotions, support order creation across multiple provincial Canadian territories.

 Responsible for selling, developing, launching, and growing Plancha Eno® a French premium griddle brand from inception in the Ontario & Western Canada market.  In person B2B sales representation in all regions of Ontario.  Working towards company’s marketing sales goals creating plan and strategies & overseeing CRM usage while analysing current competitors. Responsible for sales and education in person and development of bilingual training material for internal material and vendors.  Responsible for a 50K Influencer budget  Managing key relationships with 3rd party agencies – Influential agencies, production house and more.

Motivate and educate 30+ estheticians and establishing monthly individual sales target Increase sales quotas set by the account manager at Spa my Blend by Clarins at the Ritz Carlton, Toronto. Achieve monthly sales growth by implementing and executing promotions Provide excellent customer service and guest experience by ensuring adherence to all Ritz Carlton brand guidelines Track inventory level to ensure that products are never out of stock and revise client assortment to focus on best seller products Merchandised following seasonal planograms and new season collection inventory Attend special Clarins training seminars, new brand launches and periodic sales meeting Work with the Canadian public relations Clarins team as an ambassador for multiple new products media launch in the region of Toronto Develop strong positive supportive relationships with clients to improve their loyalty

Part of a marketing & sales team responsible for developing, launching and growing ESKA a premium bottled water brand from inception to #2 in the Québec market with sale of over $20 million Responsible for a $250k Sponsorship budget. Managed over 400 sponsorships per year from local to a larger city-based events (Diverscité, Toronto Women’s Run Series) to world- renowned events (Montréal Jazz Festival, Just for Laughs) Saves over $50K in warehousing fees by developing new logistics methods Analyze market competition and customer’s information in order to make recommendation to management Coordinated all aspects of packaging for 3 - format (PET, Aluminum, Glass), 13 -SKU brand including graphic design, SKU creation (GS1 Canada) and printing (Metro Label) Managed Summer Street Sampling initiative (1 million bottles) and in-store promotions Managed National trade marketing materials & POS materials for convenience, retail and food service Coordination of key relationships with 3rd party agencies - PR, Experiential Marketing, Photographers & Advertising Managing & organizing all trade shows (SIAL Canada; Carwacs)