Emmanuel Scharsch

Advising financial lead-generation businesses on email deliverability and sending infrastructure. • Supporting multi-ESP environments and sender reputation monitoring • Advising on domain/IP warm-up strategies and traffic distribution • Diagnosing deliverability issues including throttling, bounce patterns, and inbox placement shifts

I manage the deliverability and infrastructure behind high-volume financial email programs. • Operate multi-ESP sending environments (Mailgun, Brevo, SendGrid, Customer.io) • Manage domain/IP warmup and monitor inbox placement across Gmail, Yahoo, and Outlook • Diagnose deliverability issues including throttling, bounce patterns, and reputation shifts • Maintain suppression layers and data hygiene for large lead-gen datasets • Support lifecycle automation and segmentation for transactional and remarketing programs

• Built lifecycle and lead-generation programs integrating CRM and marketing automation platforms • Designed segmentation and behavioral triggers for B2B and B2C customer journeys • Developed modular email templates using HTML, CSS, and Liquid • Conducted deliverability and A/B testing to improve engagement and inbox placement

• Designed automated email and in-app lifecycle programs for acquisition and retention • Implemented segmentation strategies and triggered messaging across CRM platforms • Ensured strong deliverability and consistent messaging across transactional communications • Supported organizations including Georgia Tech (Robotics, France), CNRS, and Ierach Dechmann Partners

• Built lifecycle email programs for U.S. and EU markets using Customer.io • Implemented API-triggered messaging and Liquid-based dynamic templates • Ran A/B testing and engagement optimization across onboarding and retention flows • Coordinated with engineering teams on event triggers, localization, and GDPR compliance

• Managed campaign production and email calendar in Cheetah Digital • Improved Gmail inbox placement and increased email revenue from ~12% to 20% • Built segmentation strategies based on customer behavior and location

• Managed client campaigns across Mailchimp, Klaviyo, Mandrill, Salesforce, and Marketo • Built responsive email templates and integrated campaigns with Shopify and PrestaShop • Supported segmentation, reporting, and lifecycle messaging for startup clients

• Built responsive email templates using HTML, XML, CSS, and XSL • Used SQL segmentation for A/B testing and campaign optimization across eight markets • Managed StrongView operations including daily sends, reporting, and template updates

• Managed deal listings, updates, and QA across multiple affiliate networks • Coordinated with account managers to ensure offer compliance and scheduling • Supported international SEO operations and marketplace content updates

Completed Master's thesis in 2011 exploring the impact of Protestantism on the US Economy. Earned a Bachelor's Degree in 2009/2010 from the European University of Applied Sciences in Cologne (Germany) and the International Business School in Dublin (Ireland) through a partnership with EBS Paris. Executed an export project to the USA in collaboration with Delaunay SA, a French firm specializing in workplace noise protection.