Emmanuel Fauchez

My role is to influence, build and support the execution of innovative sales marketing strategies in collaboration with internal and external stakeholders, to maximize our revenues and our global visibility • Managing a team of more than 13 business-minded experts, located in France and in USA and focused on the commercial success of every one of our games, (more than 30 actives titles). • Defining, supporting and educating about our global sales strategy; influence the future games to meet our sales needs. • Managing the team's efforts in 4 main domains: o Portfolio Strategy, to evangelize our titles and sales efforts with external partners (deals) and internal groups (dev teams). o Shopper Marketing: to create compelling offers, strong upsell mechanics and dedicated tools for retail and digital. o Partner Marketing: to build customized marketing plans for our partners and amplify our brands messages on their channels (editorial, media buy, co-op…). o Sales planning: offer definition, sku plans, competitive benchmark... • Elaborate and oversee the global trade strategy and co-op budget, in collaboration with marketing, finance and local teams

I was responsible for digital sales and strategic partnerships in EMEA for all console, PC, VR and Cloud-based Ubisoft games. - Managing a team of 12 key account managers and B2B manager. - Responsible for digital sales and strategic partnerships in EMEA, working in close collaboration with Microsoft, Sony, Nintendo, Valve, Amazon… Responsible for a +300M€ business unit in FY21 (+108% growth vs FY17) across 20+ accounts. - Managing strategic relationships with key OEM partners: Nvidia, Intel, AMD… - Supporting live operations (>500 promotions per year) and metadata (>6000 assets per year).

- Managing a team of 1 back catalogue manager, 1 export manager and 1 assistant.. - Defining and following EMEA Business Plan for retail (80% of the business in FY16) : strategic recommendations for game potential, collaborating with EMEA subsidiaries and financial planning teams for optimal retail and warehouse stock management. - Supporting the lifecycle of back catalogue (>170M€ in FY16): pricing optimization, identifying special offers, implementing a coherent multi-country sales policy to optimize profitability . - Animating of a pool of 15 local sales directors, acting as the retail sales key speaker for other departments (marketing, finance, supply chain..) - Market Expert, with competitive benchmark, pan European and local retailers/etailers activity, sales potential estimations, market risk analysis - Retail Sales key speaker for the other departments (Marketing, Trade Marketing, Finance, Manufacturing, HQ…).

- Managing a team of 3 Brand Managers, 1 Communication/PR Manager and 2 Assistants - Overseeing marketing activities on the French market : marketing plans, budgets, forecasts, presentations to the retail, reporting to management... - Focus on core AAA Brands : Assassin's Creed, Watch_Dogs, Ghost Recon, Far Cry, Splinter Cell, Trackmania, Heroes of Might and Magic, Rocksmith and many more... - Expertise for online games : MMORPG, digital games (XBLA, PSN, PC), mobile...

Projects : Tom Clancy's Splinter Cell Conviction (Montreal), Driver San Francisco (Newcastle and Paris) - Enlarge the creative team's vision using the marketing analysis available such as market, competitors, targets, brands and trends analysis. - Identify key-success factors for the game, build its final positioning - Present the game's foundations to operational marketing and top management - Assist with development of a global communication strategy of the game (PR, packaging, advertising, online). - Supervise the development of game assets by managing the International Product Manager - Deliver well communicated game presentations at PR and corporate events. - Devise targeted pitches to potential in-game advertisers and facilitate proper integration

Project: Tom Clancy's Splinter Cell Conviction (Montreal): * Assisting Ubisoft’s strategic team in defining the game’s marketing positioning on an international scale. * Designing and implementing adapted communications strategy. * Guaranteeing the timely production and quality of all marketing assets and communications tools (screenshot, demos, artworks and trailers); setting production deadlines and ensuring the respect of those deadlines.

Develop and execute overall marketing plans, strategies, communications, and launch schedules for the following licences: * Rayman Raving Rabbids * Tom Clancy’s Ghost Recon * In Memoriam * Games 4 Everyone : Jeune Styliste, Alexandra Ledermann / Horsez * Creation of the French Fragdolls Team