Emmanuel Dokhelar

Larsen Cognac Managing Director @ LARSEN Cognac

About

With successful track records in global and local marketing & business development roles in the premium consumer goods industry, I am an expert in accelerating the development of brands in multiple channels, including directing business strategies while significantly increasing ROI. With a proven ability to operate effectively across different regions and business cultures, I am described by my peers in Asia and Europe as an entrepreneurial leader with a compelling strategic mindset, multi-specialist, results driven and able to adapt quickly in a multi-cultural environment. Empathetic and collaborative, I am widely acknowledged as building excellent relationships with business partners and developing talents. #P&LResponsibility #InternationalMarketing #businessDevelopment #Asia #Latin America #portfolio #consumergoods #commercialExecution #CoherentDisruption #ValueCreation #Sustainability #Omnichannel #craftmanship #Innovation #Multicultural #LeadershipTeamDevelopment #StrategicVision #OperationalExcellence #DigitalExpertise #Wines and Spirits #champagne #strategy #Luxury #premiumbrands

Country

France

City

Paris

Industry

Wine & Spirits

Skill

International Sales & Marketing, Business Strategy, Brand Equity Development, Brand Development, strategic brand positioning, Luxury Brand Marketing, P&L Management, Food & Beverage, Fast-Moving Consumer Goods (FMCG), Financial Analysis, Trade Marketing, Customer Relationship Management (CRM), Analytical Skills, Market Planning, Sales & Marketing, Strategic Thinking, Advertising, Market Analysis, Digital Media, Consumer Insight

Experience

Larsen Cognac Managing Director

LARSEN Cognac

2024-3 - Present · 2 yrs 7 mos

Sales & Marketing consulting mission

Champagne Bollinger

2023-4 - 2023-12 · 9 mos

Paris, Île-de-France, France

Sales & Marketing Consulting on topics such as Brand International Development and transformation processes

Thailand Marketing Director & Business Development

Pernod Ricard

2019-9 - 2023-9 · 4 yrs 1 mo

Bangkok City, Thailand; Paris

Reset and implementation of the development strategy of the Pernod Ricard portfolio, combining International brands (Chivas, Absolut, Jacob’s Creek), Local/ regional brands, new categories and new consumer platforms. o Online/ Offline strategy: ATL and BTL communication campaigns, adapted to local legal constraints, multi-channel activation plan, optimization of brands/ distribution mix, Digital & data marketing. o Rationalization and optimization of resources and processes (A&P, stocks, Insights, data).

Malaysia Marketing Director

Pernod Ricard

2014-7 - 2019-8 · 5 yrs 2 mos

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

- Growth and profitability management of brands portfolio, localizing global brand strategies (Martell, Chivas) with a focus on embarking local teams (especially sales teams) - Design and implementation of Marketing & Commercial plans: communication, brand activations in all consumer touch points, development of new distribution platforms (e-commerce, direct sales/ HNWI)

Champagne & Cognac Regional Sales Director (Africa, Eastern Europe, South America)

Pernod Ricard

2013-7 - 2014-6 · 1 yr

Paris, Ile-de-France, France

Elaboration and operational follow up of the development strategies for Martell, Mumm and Perrier Jouet brands, marketing & commercial wise as well as logistic and financial wise.

G.H.Mumm Global Brand Director

Pernod Ricard

2011-1 - 2013-6 · 2 yrs 6 mos

Paris, Ile-de-France, France

Redefinition of the Mumm champagne global strategy o Growth strategy (priority countries & distribution, products mix, supply management) o New brand positioning & communication campaign (print, digital, BTL) o NPD development and range repack

Veuve Clicquot New Businesses Developpement Director

LVMH

2009-1 - 2009-12 · 1 yr

Paris, Île-de-France, France

Definition of business extension fields for Veuve Clicquot brand & strategy recommendation: new products, business model, legal, partners, timing, P &L, pilots.