Emma Morrison

⮕ Digital Marketing Consultant @ Aquatech, RAI Amsterdam ⮕ Strategic Marketing Consultant @ Hooning Association Managers ⮕ Strategic Marketing Consultant @ The Superyacht Life ⮕ Digital Marketing Consultant @ Korall's Kids Care ⮕ Digital Marketing Consultant @ Modern Dental Care ⮕ Digital Marketing Consultant @ B.B. WALLACE

I'm passionate about helping people embrace their natural hair texture. Transformed Kurlify.com from a successful curly hair care webshop into a leading content platform for the curly hair community. Built an engaged audience who trust our expert product reviews, styling tips, and brand recommendations. We partner with hair & lifestyle brands to authentically connect them with their ideal customers.

📈 Co-founded and scaled an award-winning Search Performance Agency from the foundation of my RED SEO team, delivering data-driven SEO, advertising and digital growth strategies. 🌍 Built a data‑driven marketing agency where diversity and inclusivity fuel measurable growth. 🏆 Key awards: Dutch Search Awards, Emerce Top 100, Fonk 150 Best Agencies, FD Gazelle, Global Search Awards. 🤝 Trusted by 150+ clients across FMCG, health & beauty, fintech, legal tech, fashion, horticulture, SaaS, e-commerce and water tech.

Content Manager for the Dutch & Belgian markets of Dept's client Beiersdorf: Nivea, Nivea Men, Labello, 8x4, Eucerin & Hansaplast.

Content & Online Community Marketeer for RAI's international trade show Aquatech Water technology exhibitions in Amsterdam, Shanghai and Mexico City, Innovation Forum & online community.

Clients including: RAI Amsterdam, DEPT Agency, Modern Dental Care, Venlo Municipality, Stork, Fokker, Booking.com, Good News Cinema, United Motion Pictures. • Online marketing and content strategy. • Writing and editing articles and brochures on a wide range of topics. • Translating Dutch <-> English.

SYBAss unites and represents builders of large motor and sailing yachts. The member shipyards have built at least three custom or semi-custom yachts over 40 metres in length in the past decade. SYBAss’ focus is on three fields: promotion, regulation and professionalism. • Responsible for B2B communications and strategy to gain visibility for the superyacht industry as well as support from industry stakeholders

The first collective marketing programme for the superyacht industry, born out of recognition of a worrying trend: the ultra-wealthy growing faster than superyacht ownership. Superyacht Life aims to close this increasing gap by creating a positive general perception of yachting. The campaign serves the entire industry, with companies and competitors banding together in a collective campaign, allowing the industry to showcase the lifestyle, people and places behind the superyachts with the aim of growing the industry. • Responsible for strategy, budget, planning and launch of a cooperative marketing programme to improve the image of the superyacht industry. • Managing team of marketing specialist, editor-in-chief, freelance PR coordinator, graphic and web designers and agencies. • Organized press conference to announce and launch marketing programme in Monaco Yacht Club with 100+ superyacht and luxury press and industry stakeholders attending. • Responsible for liaising with the board of directors, gaining their approval as well reporting progress of the marketing programme.

• Responsible for online marketing campaigns for international trade shows: METSTRADE, Greentech, Aquatech & Interclean. Driving visitor registration and exhibitor lead generation. • Online campaign & content strategy, management and reporting: email marketing, conversion optimization, online advertising. • Optimized campaign performance using customer analytics and behaviour data. • Content strategy & management of 10+ websites. • Community management & social media consulting, LinkedIn & Facebook advertising. • Redesign and migration project of 30+ websites from Sharepoint to Sitecore. Courses include: NIMA Masterclass Marketing & Sales Alignment NIMA Masterclass Buyer Personas Masterclass International Business Communications

Thesis: Images of the West in Contemporary Egyptian Literature Cairo Semester at NVIC (Netherlands-Flemish Institute in Cairo), 2006: Modern Standard Arabic, Egyptian Arabic, Literature and Culture. Attended from 2004 - 2008, wrote thesis after living and working in Egypt and graduated in 2012.

Arabic language summer school programme, intermediate level Modern Standard Arabic.