Emma Godivala

I help to run York Drinks, the business which owns York Gin and York Distillery. We create award-winning spirits, all made in our home city of York. We also create memorable experiences at our boutique distillery in the heart of York (in the grounds of one of the city’s top hotels, Middleton’s). Our guiding principles are Excellence, Honesty and Kindness. Everything we do and make is of the highest quality, we are open and honest, and we show the greatest respect to people and planet. Powered by green energy, plastic free and sending zero waste to landfill, we are a Living Wage employer and support local charities and good causes.

User Experience Manager working on a multi-million pound digital transformation of the charity's online and advisor-led services. Working with organisational change and promoting user-led research and methodology into this financially regulated large organisation. Core achievements: Identified need for and helped establish a User Experience function; bringing together analytical, designer and developer skills, and growing the team. Established and promoted user-led design methods, evidence based decision making Manage, organise and facilitate original user research - lab and field observation Oversaw creation of a digital style guide and framework for efficient scaling of services Developed and socialised Service Design, UI, Accessibility principles and guidelines Oversee prototype development and demonstrated their usefulness particularly with executives and decision makers Created and enabled the creation of a range of user journey visualisations to communicate and get agreements from trustees, technical teams, executives, sponsors and operational colleagues Responsible for - Leading and team of UX designers/front-end developers - UX Service Design, User interfaces, Accessibility, Online brand - Creation of meaningful and effective user journeys based on user testing and proven design principles - Education and evangelisation of usability and user-centred design principles across the charity - Delivery of quantifiable improvements in customer experience and performance - particularly of digital portfolio

Responsible for the business requirements, performance analysis, user experience, and service design which underpin all online services for this leading UK charity. - Digital strategy - Delivering digital services with a multi-disciplinary team of analysts, designers and developers - Online brand expression Managing: - user experience and service design - front-end development - definition of approach for complex change - relationships with systems, testing and regulators.

Led a web content team of 10 people as part of the complete transformation of the EE website in 2014, which included a complete redesign and platform move. Figures released in early 2015 show this contributed to a double digit increase in online sales as well as significantly reducing calls to the customer services. - Complex project delivery involving digital transformation of EE site, accessed by 5m customers a day - Led on digital marketing strategy and governance within marketing channels - Stakeholder management across multi-disciplinary teams - Briefed technical teams on CMS delivery and development - Direct team management of 12 - Reported to the Director of Engagement, contributed to strategy and operational implementation. EE's acknowledged AEM content expert.

Led the content team in the months leading up to and following the launch of EE in autumn 2012. Working under wraps for months with a wide range of talented digital experts I was a key member of the team that successfully delivered a website supporting multi-million pound propositions and sales. • Managed the creation of original digital content (copywriting, page building, etc) to deliver against clients’ business objectives. • Provided operational ownership of services • Managed the delivery of editorial activity, leading internal content and production teams • Created proposals, secured client approval • Led a cross-functional team to define and deliver new digital services for a range of clients • Built and maintained excellent client relationships. • Supported the Client Services team in attracting and winning new business and building positive relationships with clients.

Created and developed a highly profitable multimedia entertainment product portfolio for Orange mobile - revolutionising the industry, before the iPhone had even reached the drawing board. Entertainment and Product team – responsible for financial targets, market insight, customer experience, scheduling and promotion, mobile, web and other distribution channels. - Launched and managed an e-book store across mobile, web and Android platforms - Developed site with Orange's brand team for Orange Prize for Fiction including use of social media and introduced a library model to 'borrow' online books - Redeveloped Orange pay as you go welcome programme providing access to digital products as part of the journey - Led, designed and managed in-life entertainment products area on Orange World mobile site - Influenced strategy to ensure entertainment products were integral to the customer journey on Orange - Identified tracking to increase customer insight - Launched and managed cash gaming channel, with profits to Orange of over £1m a year - Led redesign of music channel for web – integrating music streaming products.

Management of Personalisation and Games teams (eight people), with a focus on accountability for both product performance and analysis, and encouraging personal and professional development. - Devised initial concept, developed strategy and launched the ringtones and pictures platform, including involvement with technical and service design, pricing, customer experience and marketing - Grew the ringtones service from zero to £12m a year gross revenue in 2 years - Team development – helped former journalists develop digital marketing skills as the business radically changed focus.

Drove the online marketing strategy for the launch of an innovative personal news service - the world's first personal newscaster, ananova.com I joined Orange-owned interactive news service Ananova as online marketing manager. Responsible for the promotion and marketing of Ananova products across all digital platforms.

Consultant copy, online and web design. Various clients including Ananova, English Language Teaching in York. Creation of fan sites that sometimes crashed servers they were so popular. (It was early web!)

Teacher English for business English as a second language Trainer of presentation skills, English expertise Designed website for company

Training Finnish government employees in English and presentation skills as they took the Presidency of the EU for the first time. Included spoken and written English training.

A multidisciplinary degree encompassing: Genetics Animal behaviour Anthropology and ethnography Linguistics Experimental psychology Demography Statistics

The techniques used in spirit production: Processing of raw materials Alcoholic fermentation Distillation Post-distillation practices Factors affecting the style and quality of spirits, studying eleven core spirit categories in detail: Scotch Whisky Bourbon Rye Whiskey Tennessee Whiskey Cognac Armagnac Caribbean rum Tequila Mezcal Vodka Gin The characteristics of 23 additional spirit categories, focusing on: Principal production methods Key styles Key labelling terms How to taste and describe spirits using the WSET Level 3 Systematic Approach to Tasting Spirits® (SAT) Tutored tastings of over 60 spirits