Emma Zolkafli

Driving business growth and strategic partnerships across enterprise, government, and critical sectors by delivering a full spectrum of cybersecurity solutions. Partner with clients to assess security posture, implement services like VAPT, SOC, threat intelligence, ISO 27001 advisory, and CISO/DPO as a Service, and build resilience through training, phishing simulations, and cyber drills. Proven track record in enabling organizations to achieve compliance, mitigate threats, and drive measurable business outcomes.

In my role as Business & Marketing Manager at Metro Sihat Sdn Bhd, I developed and maintained relationships with healthcare professionals and stakeholders, ensuring compliance with regulations and achieving sales targets. Led a team in conducting product demonstrations, analyzing market trends, and managing major projects to drive significant growth and expansion into new regions. Experienced with Roche Biochemistry, Sysmex FBC, KEYU urine analyser, Carebuddy HBA1C and many more.

I was responsible for implementing brand packages and practices to support revenue generation and brand engagement. I successfully executed special events and promotional programs to drive sales strategies for the hotel, collaborating with cross-functional teams to ensure the success of our marketing efforts.

I assisted the implementation of strategic marketing & communications plans to build brand equity and increase market share across 14 hospitals in Malaysia. Collaborating with cross-functional teams, successfully influenced stakeholders to achieve IHH Group’s business strategy in increasing patients’ volume and revenue. • Developed and executed marketing campaigns to drive patient volume growth • Collaborated with internal teams to ensure alignment with business goals • Analyzed market trends and competitor activities to inform strategic decisions

In my role as Sales & Marketing Communications Executive, I successfully managed sales and promotional activities for various properties, including commercial, condominium, warehouse, land, parking, and advertising space. By conducting events, sales presentations, and BTL & ATL advertising, I contributed to increasing company sales and driving revenue growth.

I was responsible for assisting in achieving sales targets for the Section/Division. This involved conducting market research, product stage inspection (PSI), and contributing to successful product launches. I developed strong skills in market analysis, quality control, and strategic planning during my time at the company.

Responsible in educational visit by students of higher education institutions and secondary schools as well as preparing related materials for the visit purpose Responsible in preparing emceeing speeches for PNB’s corporate events Participated in organizing PNB’s corporate events Part of Editorial team for PNB Internal newsletter “BULETIN KITA”

Awarded For Certificate of Excellence for Outstanding Performance in YSP511 Management of Media Strategies

Dean’s List Award For Session 1/2011/2012, 1/12/34 & 1/13/34